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Shopify Stores in Sweden

Updated Aug 7 2026

There are 22,561 live Shopify stores in Sweden.

In this report, we'll cover the following essential statistics on Shopify stores in Sweden.

Download a complete list of Shopify stores in Sweden with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Sweden

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Sweden increased 2.5% quarter-over-quarter in 2026 Q2.
  • Shopify stores in Sweden increased 19% year-over-year in 2026 Q2.

Here is Shopify's quarter-over-quarter growth in Sweden.

Quarter
Active Stores
2019 Q1
2,780
2019 Q2
3,276
2019 Q3
3,703
2019 Q4
4,166
2020 Q1
4,380
2020 Q2
4,910
2020 Q3
5,385
2020 Q4
6,218
2021 Q1
6,836
2021 Q2
7,550
2021 Q3
7,948
2021 Q4
8,360
2022 Q1
8,578
2022 Q2
9,301
2022 Q3
10,368
2022 Q4
12,513
2023 Q1
13,170
2023 Q2
13,616
2023 Q3
14,761
2023 Q4
16,008
2024 Q1
16,197
2024 Q2
15,841
2024 Q3
16,559
2024 Q4
17,507
2025 Q1
18,385
2025 Q2
18,564
2025 Q3
19,600
2025 Q4
22,352
2026 Q1
21,840
2026 Q2
22,012
2026 Q3 (to date)
22,561
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Sweden

Here is the breakdown of industry verticals for Shopify stores in Sweden.

  • 21.4% of Shopify stores in Sweden sell Apparel products.
  • 12.9% of Shopify stores in Sweden sell Home & Garden products.
  • 10.3% of Shopify stores in Sweden sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Sweden

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 47.7% of Shopify stores in Sweden.
  • Facebook is used by 24.9% of Shopify stores in Sweden.
  • Tiktok is used by 15.3% of Shopify stores in Sweden.
Type
Stores
Instagram
10,763
Facebook
5,613
Tiktok
3,457
YouTube
2,105
LinkedIn
1,596
Pinterest
1,203
Twitter
518
Facebook Group
107

Contact Information On Shopify Stores In Sweden

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of Shopify stores in Sweden have an email on their website
  • 27% of Shopify stores in Sweden provide a phone number on their website
Type
Stores
Email
15,903
Phone
6,155

Shopify Plus Stores In Sweden

There are 693 Shopify Plus stores in Sweden. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Sweden

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 6,789 Shopify stores in Sweden are based in Stockholm County.
  • 3,234 Shopify stores in Sweden are based in Västra Götaland County.
  • 2,947 Shopify stores in Sweden are based in Skåne County.

Cities With The Most Shopify Stores in Sweden

Here is the city distribution of Shopify stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 5,632 Shopify stores in Sweden are based in Unknown.
  • 4,204 Shopify stores in Sweden are based in Stockholm.
  • 500 Shopify stores in Sweden are based in Gothenburg.
City
Stores
5,632
4,204
393
234
220
217
201
174

Top Shopify Apps in Sweden

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Sweden.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Sweden

  • 94.9% of Shopify stores in Sweden have Unknown employees.
  • 2.4% of Shopify stores in Sweden have 1 - 9 employees.
  • 1.1% of Shopify stores in Sweden have 10 - 24 employees.

Here is the breakdown of Shopify stores in Sweden by the number of employees.

Employees
Stores
Unknown
21,413
1 - 9
538
10 - 24
255
25 - 49
133
50 - 99
78
100 - 249
71
250 - 999
56
1000 - 4999
13
5000+
4

Top Shipping Carriers For Shopify Stores In Sweden

  • 17.2% of Shopify stores in Sweden ship by PostNord.
  • 5.2% of Shopify stores in Sweden ship by UPS.
  • 3.1% of Shopify stores in Sweden ship by Fedex.

Here are the top shipping carriers for Shopify stores in Sweden.

Shipping Carrier
Stores
PostNord
3,878
UPS
1,170
Fedex
695
USPS
344
DHL
154
Correos
114
Royal Mail
95
Canada Post
95
Australia Post
29
Polish Post
26

Top-level Domain Distribution For Shopify Stores In Sweden

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 43.8% of Shopify stores in Sweden have a .se domain.
  • 41.9% of Shopify stores in Sweden have a .com domain.
  • 1.9% of Shopify stores in Sweden have a .store domain.

Here is the top-level domain distribution for Shopify stores in Sweden.

Top-level Domain
Stores
.se
9,888
.com
9,460
.store
419
.shop
372
.dk
314
.eu
231
.no
230
.fi
214
.co
184
.nu
168

Top Shopify Stores In Sweden

Here are the top stores in Sweden ordered by worldwide store rank.

Name
Domain
Rank
Created
Zwift
756
2016/12/30
TOTEME
1,572
2016/12/30
Grimfrost Webshop
3,998
2017/01/06
Daniel Wellington EU
4,309
2016/12/30
NCS Colour
5,821
2019/03/29

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.