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The State of IRP in 2024

Updated May 24 2024

In this report, we'll cover the following essential statistics on IRP usage.

Download a complete list of IRP stores with a paid account.
Create a free account to get a feel for the data we provide.

IRP Growth

At present, there are 42 live stores running on the IRP platform.

Here is the historical growth of stores running IRP.

Quarter
Active Stores
2024 Q2 (to date)
42
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a IRP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On IRP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 90.5% of IRP stores.
  • Instagram is used by 81.0% of IRP stores.
  • Twitter is used by 52.4% of IRP stores.
Type
Stores
Facebook
38
Instagram
34
Twitter
22
LinkedIn
19
YouTube
18
Pinterest
11
Tiktok
8
Snapchat
2

Contact Information On IRP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 93% of IRP stores have an email on their website
  • 76% of IRP stores provide a phone number on their website
Type
Stores
Email
39
Phone
32

Top Categories For IRP Stores

Here is the breakdown of industry verticals for stores on IRP.

  • 40.5% of IRP stores sell Apparel products.
  • 14.3% of IRP stores sell Sports products.
  • 14.3% of IRP stores sell Home & Garden products.
  • 7.1% of IRP stores sell Autos & Vehicles products.

Top Countries For IRP Stores

Here are the top countries for stores using IRP.

  • 47.6% of IRP stores are in United Kingdom
  • 19.0% of IRP stores are in Ireland
Country
Stores

With a paid account, stores can also be segmented by region and city.

Number Of Employees For IRP Stores

Here is the breakdown of IRP stores by the number of employees.

  • 57.1% of IRP stores have Unknown employees.
  • 16.7% of IRP stores have 1 - 9 employees.
  • 9.5% of IRP stores have 50 - 99 employees.
Employees
Stores
Unknown
24
1 - 9
7
10 - 24
1
25 - 49
3
50 - 99
4
100 - 249
2
1000 - 4999
1

Number Of Products Sold For IRP Stores

Here is the breakdown of IRP stores by the number of products that they sell.

  • 31.0% of IRP stores sell 1000 - 4999 different products.
  • 28.6% of IRP stores sell 250 - 999 different products.
  • 11.9% of IRP stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
3
10 - 24
1
50 - 99
2
100 - 249
5
250 - 999
12
1000 - 4999
13
10000 - 24999
5

Top Technologies on IRP Stores

We're tracking 37 different technologies that have 419 collective installs on IRP stores.

  • PayPal Checkout is used by 100.0% of IRP stores.
  • Google Adsense is used by 97.6% of IRP stores.
  • Google Ads Pixel is used by 97.6% of IRP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all IRP stores.

Top Shipping Carriers Used By IRP Stores

  • Royal Mail is used by 42.9% of IRP stores.
  • USPS is used by 16.7% of IRP stores.
  • Fedex is used by 16.7% of IRP stores.

Here are the top 10 shipping carriers across all IRP stores.

Shipping Carrier
Stores
Royal Mail
18
USPS
7
Fedex
7
UPS
4
DHL
2
TNT
1
ORLEN
1
Australia Post
1
DPD
1
Fastway
1

IRP Store Top-level Domain Distribution

.com is the most popular top-level domain for IRP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.3% of IRP stores have a .com domain.
  • 11.9% of IRP stores have a .co.uk domain.
  • 2.4% of IRP stores have a .eu domain.
Top-level Domain
Stores
.com
35
.co.uk
5
.eu
1
.shop
1

Top IRP Stores

Here are the top stores, powered by IRP, ordered by store rank.

Name
Domain
Rank
Created
Nail Colour by Nails.INC
11,041
2019/05/03
Collectif
31,580
2020/05/29
Newbridge Silverware™
36,921
2016/12/30
Irish Grandfather Shirts
47,763
2016/12/30
Argento.com
58,821
2016/12/30

New IRP Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BrianJamesMenswear.com
1,557,319
2023/12/15
DV8 Fashion
11,092,682
2023/12/01
Aquatics Revolution
2,332,434
2022/05/20
Fishing Tackle and Bait
162,505
2021/06/25
KWMWine.com
216,601
2021/06/25

Stores Switching to IRP From Other Platforms

Over the last 90 days, IRP has taken 42 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to IRP from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Nail Colour by Nails.INC
11,041
Custom Cart
2024/04/30
Collectif
31,580
Custom Cart
2024/04/30
Newbridge Silverware™
36,921
Custom Cart
2024/04/30
Irish Grandfather Shirts
47,763
Custom Cart
2024/05/01
Argento.com
58,821
Custom Cart
2024/04/30

Get more insights on IRP stores

Our search interface is easy to use and helps you find the IRP stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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