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The State of IRP in 2025

Updated Jun 20 2025

In this report, we'll cover the following essential statistics on IRP usage.

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IRP Growth

At present, there are 37 live stores running on the IRP platform.

Here is the historical growth of stores running IRP.

  • IRP stores decreased -7.5% quarter-over-quarter in 2025 Q1.
Quarter
Active Stores
2024 Q2
41
2024 Q3
42
2024 Q4
39
2025 Q1
40
2025 Q2 (to date)
37
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a IRP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On IRP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 81.1% of IRP stores.
  • Instagram is used by 75.7% of IRP stores.
  • LinkedIn is used by 43.2% of IRP stores.
Type
Stores
Facebook
30
Instagram
28
LinkedIn
16
Twitter
16
YouTube
13
Pinterest
10
Tiktok
8
Snapchat
1

Contact Information On IRP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 95% of IRP stores have an email on their website
  • 68% of IRP stores provide a phone number on their website
Type
Stores
Email
35
Phone
25

Top Categories For IRP Stores

Here is the breakdown of industry verticals for stores on IRP.

  • 37.8% of IRP stores sell Apparel products.
  • 16.2% of IRP stores sell Sports products.
  • 10.8% of IRP stores sell Home & Garden products.
  • 8.1% of IRP stores sell Autos & Vehicles products.

Top Countries For IRP Stores

Here are the top countries for stores using IRP.

  • 40.5% of IRP stores are in United Kingdom
  • 13.5% of IRP stores are in Ireland
Country
Stores

With a paid account, stores can also be segmented by region and city.

Number Of Employees For IRP Stores

Here is the breakdown of IRP stores by the number of employees.

  • 64.9% of IRP stores have Unknown employees.
  • 13.5% of IRP stores have 1 - 9 employees.
  • 5.4% of IRP stores have 50 - 99 employees.
Employees
Stores
Unknown
24
1 - 9
5
10 - 24
2
25 - 49
2
50 - 99
2
100 - 249
1
1000 - 4999
1

Number Of Products Sold For IRP Stores

Here is the breakdown of IRP stores by the number of products that they sell.

  • 27.0% of IRP stores sell 1000 - 4999 different products.
  • 21.6% of IRP stores sell 250 - 999 different products.
  • 16.2% of IRP stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1
10 - 24
1
50 - 99
1
100 - 249
6
250 - 999
8
1000 - 4999
10
5000 - 9999
3
10000 - 24999
1
25000 - 99999
2

Top Technologies on IRP Stores

We're tracking 38 different technologies that have 436 collective installs on IRP stores.

  • Google Adsense is used by 100.0% of IRP stores.
  • Google Ads Pixel is used by 100.0% of IRP stores.
  • PayPal Checkout is used by 100.0% of IRP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all IRP stores.

Top Shipping Carriers Used By IRP Stores

  • Royal Mail is used by 32.4% of IRP stores.
  • USPS is used by 24.3% of IRP stores.
  • UPS is used by 16.2% of IRP stores.

Here are the top 8 shipping carriers across all IRP stores.

Shipping Carrier
Stores
Royal Mail
12
USPS
9
UPS
6
DHL
2
Fedex
2
Canada Post
1
DPD
1
Australia Post
1

IRP Store Top-level Domain Distribution

.com is the most popular top-level domain for IRP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.8% of IRP stores have a .com domain.
  • 10.8% of IRP stores have a .co.uk domain.
  • 2.7% of IRP stores have a .eu domain.
Top-level Domain
Stores
.com
31
.co.uk
4
.eu
1
.top
1

Top IRP Stores

Here are the top stores, powered by IRP, ordered by store rank.

Name
Domain
Rank
Created
Lee Valley Ireland
32,638
2016/12/30
www.electricalworld.com
78,026
2017/09/29
Argento.com
83,367
2016/12/30
Magee 1866
87,551
2020/10/30
The Visor Shop
90,423
2021/04/23

New IRP Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Beta.IRPCommerce.com
12,380,582
2025/04/25
www.casadistone.com
5,051,189
2025/04/04
Customer.com
12,155,244
2025/03/14
iigtyhut.top
iigtyhut.top
11,666,210
2025/02/14
Baby & Nursery
2,651,365
2024/08/02

Stores Switching from IRP To Other Platforms

Over the last 90 days, IRP has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top IRP stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Newbridge Silverwareâ„¢
58,452
Shopify
2025/05/25
Johnston Prams
1,624,734
Shopify
2025/06/15
Samuel Johnston
1,791,667
Shopify
2025/04/27

Get more insights on IRP stores

Our search interface is easy to use and helps you find the IRP stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on IRP stores, create a free account and have a look for yourself.