The State of Zupain in 2026

In this report, we'll cover the following essential statistics on Zupain usage.

• Zupain growth
• Social media usage on Zupain stores
• Contact information on Zupain stores
• Top categories for Zupain stores
• Top countries for Zupain stores
• Number of employees for Zupain stores
• Number of products sold for Zupain stores
• Top Zupain technologies
• Zupain store top-level domain distribution
• Top Zupain stores
• New Zupain stores
• Stores switching from Zupain to other platforms

Zupain Growth

At present, there are 38 live stores running on the Zupain platform.

Here is the historical growth of stores running Zupain.

• Zupain stores decreased -11.6% quarter-over-quarter in 2025 Q4.
• Zupain stores decreased -65% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Zupain store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Zupain Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 31.6% of Zupain stores.
• Facebook is used by 5.3% of Zupain stores.
• YouTube is used by 5.3% of Zupain stores.

Top Categories For Zupain Stores

Here is the breakdown of industry verticals for stores on Zupain.

• 44.7% of Zupain stores sell Internet products.
• 26.3% of Zupain stores sell People & Society products.
• 18.4% of Zupain stores sell Apparel products.
• 10.5% of Zupain stores sell Food & Drink products.

Top Countries For Zupain Stores

Here are the top countries for stores using Zupain.

• 39.5% of Zupain stores are in India

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Zupain Stores

Here is the breakdown of Zupain stores by the number of employees.

• 97.4% of Zupain stores have Unknown employees.
• 2.6% of Zupain stores have 1 - 9 employees.

Number Of Products Sold For Zupain Stores

Here is the breakdown of Zupain stores by the number of products that they sell.

• 18.4% of Zupain stores sell 1 - 9 different products.
• 13.2% of Zupain stores sell 100 - 249 different products.
• 10.5% of Zupain stores sell 10 - 24 different products.

Top Technologies on Zupain Stores

We're tracking 5 different technologies that have 186 collective installs on Zupain stores.

• Cloudfront CDN is used by 100.0% of Zupain stores.
• Facebook Pixel is used by 97.4% of Zupain stores.
• Freshchat is used by 97.4% of Zupain stores.

Here are the top 5 third-party technologies, ordered by number of installs, across all Zupain stores.

Zupain Store Top-level Domain Distribution

.com is the most popular top-level domain for Zupain stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 52.6% of Zupain stores have a .com domain.
• 31.6% of Zupain stores have a .in domain.
• 7.9% of Zupain stores have a .co.in domain.

Top Zupain Stores

Here are the top stores, powered by Zupain, ordered by store rank.

New Zupain Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching from Zupain To Other Platforms

Over the last 90 days, Zupain has lost 2 merchants to competitive platforms.

Here are the top Zupain stores that have recently changed to a competitive platform.

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