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WooCommerce Stores in Sweden

Updated May 9 2025

There are 24,001 live WooCommerce stores in Sweden.

In this report, we'll cover the following essential statistics on WooCommerce stores in Sweden.

Download a complete list of WooCommerce stores in Sweden with a paid account.
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WooCommerce Growth in Sweden

  • WooCommerce stores in Sweden increased 1.4% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores in Sweden decreased -0% year-over-year in 2025 Q1.

Here is WooCommerce's quarter-over-quarter growth in Sweden.

Quarter
Active Stores
2020 Q1
13,300
2020 Q2
14,132
2020 Q3
15,244
2020 Q4
15,059
2021 Q1
16,414
2021 Q2
17,417
2021 Q3
19,007
2021 Q4
20,819
2022 Q1
22,389
2022 Q2
23,359
2022 Q3
24,075
2022 Q4
22,822
2023 Q1
23,085
2023 Q2
23,126
2023 Q3
23,371
2023 Q4
23,653
2024 Q1
23,701
2024 Q2
23,864
2024 Q3
23,812
2024 Q4
23,741
2025 Q1
23,637
2025 Q2 (to date)
23,958
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Sweden

Here is the breakdown of industry verticals for WooCommerce stores in Sweden.

  • 1.4% of WooCommerce stores in Sweden sell Home & Garden products.
  • 1.3% of WooCommerce stores in Sweden sell Apparel products.
  • 1.2% of WooCommerce stores in Sweden sell Arts & Entertainment products.

Social Media Usage On WooCommerce Stores In Sweden

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 42.5% of WooCommerce stores in Sweden.
  • Facebook is used by 41.1% of WooCommerce stores in Sweden.
  • YouTube is used by 9.8% of WooCommerce stores in Sweden.
Type
Stores
Instagram
10,191
Facebook
9,854
YouTube
2,355
LinkedIn
2,322
Twitter
1,191
Tiktok
595
Pinterest
533
Facebook Group
335

Contact Information On WooCommerce Stores In Sweden

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of WooCommerce stores in Sweden have an email on their website
  • 58% of WooCommerce stores in Sweden provide a phone number on their website
Type
Stores
Email
15,407
Phone
13,876

Provinces With The Most WooCommerce Stores In Sweden

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 736 WooCommerce stores in Sweden are based in Stockholm County.
  • 429 WooCommerce stores in Sweden are based in Västra Götaland County.
  • 391 WooCommerce stores in Sweden are based in Skåne County.

Cities With The Most WooCommerce Stores in Sweden

Here is the city distribution of WooCommerce stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 21,556 WooCommerce stores in Sweden are based in Unknown.
  • 565 WooCommerce stores in Sweden are based in Stockholm.
  • 177 WooCommerce stores in Sweden are based in Gothenburg.

Top WooCommerce Apps in Sweden

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Sweden.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Sweden

  • 97.5% of WooCommerce stores in Sweden have Unknown employees.
  • 1.0% of WooCommerce stores in Sweden have 1 - 9 employees.
  • 0.4% of WooCommerce stores in Sweden have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Sweden by the number of employees.

Employees
Stores
Unknown
23,399
1 - 9
232
10 - 24
106
25 - 49
71
50 - 99
101
100 - 249
36
250 - 999
29
1000 - 4999
20
5000+
7
Unknown

Top Shipping Carriers For WooCommerce Stores In Sweden

  • 4.9% of WooCommerce stores in Sweden ship by PostNord.
  • 1.1% of WooCommerce stores in Sweden ship by UPS.
  • 0.5% of WooCommerce stores in Sweden ship by USPS.

Here are the top shipping carriers for WooCommerce stores in Sweden.

Shipping Carrier
Stores
PostNord
1,184
UPS
270
USPS
109
DHL
84
Fedex
83
Canada Post
9
Australia Post
4
TNT
3
Royal Mail
3
Purolator
2

Top-level Domain Distribution For WooCommerce Stores In Sweden

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 89.7% of WooCommerce stores in Sweden have a .se domain.
  • 8.4% of WooCommerce stores in Sweden have a .com domain.
  • 0.3% of WooCommerce stores in Sweden have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Sweden.

Top-level Domain
Stores
.se
21,535
.com
2,023
.eu
72
.org
62
.net
49
.com.se
39
.shop
36
.online
18
.io
15
.info
14
.se.com

Top WooCommerce Stores In Sweden

Here are the top stores in Sweden ordered by worldwide store rank.

Name
Domain
Rank
Created
Ankarsrum
10,212
2018/06/08
Gränsfors Bruk Sweden
16,179
2019/09/27
Morakniv
16,646
2018/03/23
Svenska Turistföreningen
30,320
2016/12/30
Green Kitchen Stories
30,745
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

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