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WooCommerce Stores in Sweden

Updated Jun 27 2025

There are 23,824 live WooCommerce stores in Sweden.

In this report, we'll cover the following essential statistics on WooCommerce stores in Sweden.

Download a complete list of WooCommerce stores in Sweden with a paid account.
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WooCommerce Growth in Sweden

  • WooCommerce stores in Sweden increased 0.8% quarter-over-quarter in 2025 Q1.
  • WooCommerce stores in Sweden decreased -0% year-over-year in 2025 Q1.

Here is WooCommerce's quarter-over-quarter growth in Sweden.

Quarter
Active Stores
2020 Q1
13,300
2020 Q2
14,132
2020 Q3
15,244
2020 Q4
15,059
2021 Q1
16,414
2021 Q2
17,417
2021 Q3
19,007
2021 Q4
20,819
2022 Q1
22,389
2022 Q2
23,359
2022 Q3
24,075
2022 Q4
22,822
2023 Q1
23,085
2023 Q2
23,126
2023 Q3
23,371
2023 Q4
23,653
2024 Q1
23,701
2024 Q2
23,864
2024 Q3
23,812
2024 Q4
23,741
2025 Q1
23,637
2025 Q2 (to date)
23,824
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Sweden

Here is the breakdown of industry verticals for WooCommerce stores in Sweden.

  • 11.5% of WooCommerce stores in Sweden sell Home & Garden products.
  • 7.1% of WooCommerce stores in Sweden sell Food & Drink products.
  • 7.1% of WooCommerce stores in Sweden sell Apparel products.
NoneHome & GardenFood & DrinkApparelBusiness & IndustrialBeauty & FitnessSportsArts & EntertainmentHealthPeople & SocietyAutos & VehiclesJobs & EducationComputersPets & AnimalsTravel

Social Media Usage On WooCommerce Stores In Sweden

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 42.5% of WooCommerce stores in Sweden.
  • Facebook is used by 40.6% of WooCommerce stores in Sweden.
  • YouTube is used by 9.7% of WooCommerce stores in Sweden.
Type
Stores
Instagram
10,118
Facebook
9,679
YouTube
2,305
LinkedIn
2,290
Twitter
1,170
Tiktok
601
Pinterest
508
Facebook Group
329

Contact Information On WooCommerce Stores In Sweden

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of WooCommerce stores in Sweden have an email on their website
  • 58% of WooCommerce stores in Sweden provide a phone number on their website
Type
Stores
Email
15,332
Phone
13,797

Provinces With The Most WooCommerce Stores In Sweden

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 714 WooCommerce stores in Sweden are based in Stockholm County.
  • 416 WooCommerce stores in Sweden are based in Västra Götaland County.
  • 383 WooCommerce stores in Sweden are based in Skåne County.

Cities With The Most WooCommerce Stores in Sweden

Here is the city distribution of WooCommerce stores in Sweden. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 21,450 WooCommerce stores in Sweden are based in Unknown.
  • 549 WooCommerce stores in Sweden are based in Stockholm.
  • 174 WooCommerce stores in Sweden are based in Gothenburg.

Top WooCommerce Apps in Sweden

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Sweden.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Sweden

  • 97.5% of WooCommerce stores in Sweden have Unknown employees.
  • 1.0% of WooCommerce stores in Sweden have 1 - 9 employees.
  • 0.4% of WooCommerce stores in Sweden have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Sweden by the number of employees.

Employees
Stores
Unknown
23,222
1 - 9
228
10 - 24
107
25 - 49
72
50 - 99
101
100 - 249
37
250 - 999
29
1000 - 4999
21
5000+
7
Unknown

Top Shipping Carriers For WooCommerce Stores In Sweden

  • 5.0% of WooCommerce stores in Sweden ship by PostNord.
  • 1.1% of WooCommerce stores in Sweden ship by UPS.
  • 0.6% of WooCommerce stores in Sweden ship by USPS.

Here are the top shipping carriers for WooCommerce stores in Sweden.

Shipping Carrier
Stores
PostNord
1,185
UPS
264
USPS
136
DHL
90
Fedex
85
Canada Post
8
Purolator
4
Australia Post
4
TNT
4
Royal Mail
4

Top-level Domain Distribution For WooCommerce Stores In Sweden

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 89.7% of WooCommerce stores in Sweden have a .se domain.
  • 8.4% of WooCommerce stores in Sweden have a .com domain.
  • 0.3% of WooCommerce stores in Sweden have a .eu domain.

Here is the top-level domain distribution for WooCommerce stores in Sweden.

Top-level Domain
Stores
.se
21,380
.com
2,006
.eu
69
.org
59
.net
49
.com.se
44
.shop
33
.online
20
.io
13
.co
13
.se.com

Top WooCommerce Stores In Sweden

Here are the top stores in Sweden ordered by worldwide store rank.

Name
Domain
Rank
Created
Gränsfors Bruk Sweden
15,026
2019/09/27
Ankarsrum
18,083
2018/06/08
Morakniv
18,641
2018/03/23
Svenska Turistföreningen
24,209
2016/12/30
Ingmar app
34,077
2020/02/28

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

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Have a look at these other reports to get a taste for what you can do with Store Leads.