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WooCommerce Stores in New Zealand

Updated Jul 18 2025

There are 12,679 live WooCommerce stores in New Zealand.

In this report, we'll cover the following essential statistics on WooCommerce stores in New Zealand.

Download a complete list of WooCommerce stores in New Zealand with a paid account.
Create a free account to get a feel for the data we provide.

WooCommerce Growth in New Zealand

  • WooCommerce stores in New Zealand decreased -2.8% quarter-over-quarter in 2025 Q2.
  • WooCommerce stores in New Zealand decreased -10% year-over-year in 2025 Q2.

Here is WooCommerce's quarter-over-quarter growth in New Zealand.

Quarter
Active Stores
2020 Q1
7,651
2020 Q2
8,097
2020 Q3
8,952
2020 Q4
5,018
2021 Q1
10,389
2021 Q2
10,601
2021 Q3
10,887
2021 Q4
11,175
2022 Q1
11,504
2022 Q2
11,709
2022 Q3
11,931
2022 Q4
11,851
2023 Q1
12,027
2023 Q2
12,768
2023 Q3
13,606
2023 Q4
14,531
2024 Q1
14,520
2024 Q2
14,414
2024 Q3
13,902
2024 Q4
13,624
2025 Q1
13,506
2025 Q2
13,040
2025 Q3 (to date)
12,679
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q302,0004,0006,0008,00010,00012,00014,00016,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In New Zealand

Here is the breakdown of industry verticals for WooCommerce stores in New Zealand.

  • 18.2% of WooCommerce stores in New Zealand sell Home & Garden products.
  • 11.4% of WooCommerce stores in New Zealand sell Food & Drink products.
  • 10.4% of WooCommerce stores in New Zealand sell Business & Industrial products.
Home & GardenFood & DrinkBusiness & IndustrialNoneBeauty & FitnessHealthPeople & SocietyApparelAutos & VehiclesSportsArts & EntertainmentComputersJobs & EducationTravelPets & AnimalsToys & HobbiesGifts & Special EventsConsumer Electronics

Social Media Usage On WooCommerce Stores In New Zealand

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 52.1% of WooCommerce stores in New Zealand.
  • Instagram is used by 39.5% of WooCommerce stores in New Zealand.
  • YouTube is used by 11.1% of WooCommerce stores in New Zealand.
Type
Stores
Facebook
6,611
Instagram
5,011
YouTube
1,404
LinkedIn
1,296
Twitter
966
Pinterest
439
Tiktok
310
Facebook Group
224

Contact Information On WooCommerce Stores In New Zealand

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 72% of WooCommerce stores in New Zealand provide a phone number on their website
  • 59% of WooCommerce stores in New Zealand have an email on their website
Type
Stores
Phone
9,107
Email
7,495

Provinces With The Most WooCommerce Stores In New Zealand

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 782 WooCommerce stores in New Zealand are based in Auckland.
  • 264 WooCommerce stores in New Zealand are based in Canterbury.
  • 177 WooCommerce stores in New Zealand are based in Wellington.

Cities With The Most WooCommerce Stores in New Zealand

Here is the city distribution of WooCommerce stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 10,871 WooCommerce stores in New Zealand are based in Unknown.
  • 723 WooCommerce stores in New Zealand are based in Auckland.
  • 183 WooCommerce stores in New Zealand are based in Christchurch.

Top WooCommerce Apps in New Zealand

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in New Zealand.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in New Zealand

  • 95.7% of WooCommerce stores in New Zealand have Unknown employees.
  • 1.6% of WooCommerce stores in New Zealand have 1 - 9 employees.
  • 0.8% of WooCommerce stores in New Zealand have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in New Zealand by the number of employees.

Employees
Stores
Unknown
12,128
1 - 9
198
10 - 24
104
25 - 49
80
50 - 99
62
100 - 249
48
250 - 999
34
1000 - 4999
14
5000+
11
Unknown

Top Shipping Carriers For WooCommerce Stores In New Zealand

  • 4.7% of WooCommerce stores in New Zealand ship by New Zealean Post.
  • 0.4% of WooCommerce stores in New Zealand ship by Australia Post.
  • 0.4% of WooCommerce stores in New Zealand ship by UPS.

Here are the top shipping carriers for WooCommerce stores in New Zealand.

Shipping Carrier
Stores
New Zealean Post
600
Australia Post
56
UPS
51
Fedex
46
Fastway
30
USPS
12
DHL
3
Royal Mail
2
Canada Post
2
Japan Post
2

Top-level Domain Distribution For WooCommerce Stores In New Zealand

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 76.8% of WooCommerce stores in New Zealand have a .co.nz domain.
  • 9.8% of WooCommerce stores in New Zealand have a .nz domain.
  • 7.7% of WooCommerce stores in New Zealand have a .com domain.

Here is the top-level domain distribution for WooCommerce stores in New Zealand.

Top-level Domain
Stores
.co.nz
9,743
.nz
1,245
.com
971
.org.nz
399
.net.nz
90
.org
38
.co
25
.net
23
.kiwi
14
.store
12
.co.nz.nz.com.org.nz

Top WooCommerce Stores In New Zealand

Here are the top stores in New Zealand ordered by worldwide store rank.

Name
Domain
Rank
Created
MoaTrek
16,750
2023/12/15
Eden Park
21,207
2016/12/30
New Zealand Geographic
24,162
2016/12/30
Community Law
30,103
2016/12/30
Newsroom
31,040
2022/03/04

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.