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WooCommerce Stores in New Zealand

Updated Apr 24 2026

There are 13,476 live WooCommerce stores in New Zealand.

In this report, we'll cover the following essential statistics on WooCommerce stores in New Zealand.

Download a complete list of WooCommerce stores in New Zealand with a paid account.
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WooCommerce Growth in New Zealand

  • WooCommerce stores in New Zealand increased 10.2% quarter-over-quarter in 2026 Q1.
  • WooCommerce stores in New Zealand decreased -9% year-over-year in 2026 Q1.

Here is WooCommerce's quarter-over-quarter growth in New Zealand.

Quarter
Active Stores
2020 Q1
7,651
2020 Q2
8,097
2020 Q3
8,952
2020 Q4
5,018
2021 Q1
10,389
2021 Q2
10,601
2021 Q3
10,887
2021 Q4
11,175
2022 Q1
11,504
2022 Q2
11,709
2022 Q3
11,931
2022 Q4
11,851
2023 Q1
12,027
2023 Q2
12,768
2023 Q3
13,606
2023 Q4
14,531
2024 Q1
14,520
2024 Q2
14,414
2024 Q3
13,902
2024 Q4
13,624
2025 Q1
13,506
2025 Q2
13,040
2025 Q3
12,599
2025 Q4
12,655
2026 Q1
12,226
2026 Q2 (to date)
13,476
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In New Zealand

Here is the breakdown of industry verticals for WooCommerce stores in New Zealand.

  • 17.7% of WooCommerce stores in New Zealand sell Home & Garden products.
  • 11.0% of WooCommerce stores in New Zealand sell Food & Drink products.
  • 10.5% of WooCommerce stores in New Zealand sell Business & Industrial products.

Social Media Usage On WooCommerce Stores In New Zealand

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 51.8% of WooCommerce stores in New Zealand.
  • Instagram is used by 40.7% of WooCommerce stores in New Zealand.
  • YouTube is used by 11.2% of WooCommerce stores in New Zealand.
Type
Stores
Facebook
6,981
Instagram
5,478
YouTube
1,506
LinkedIn
1,426
Twitter
956
Pinterest
550
Tiktok
368
Facebook Group
226

Contact Information On WooCommerce Stores In New Zealand

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of WooCommerce stores in New Zealand provide a phone number on their website
  • 58% of WooCommerce stores in New Zealand have an email on their website
Type
Stores
Phone
9,394
Email
7,875

Provinces With The Most WooCommerce Stores In New Zealand

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 816 WooCommerce stores in New Zealand are based in Auckland.
  • 273 WooCommerce stores in New Zealand are based in Canterbury.
  • 165 WooCommerce stores in New Zealand are based in Wellington.

Cities With The Most WooCommerce Stores in New Zealand

Here is the city distribution of WooCommerce stores in New Zealand. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 11,638 WooCommerce stores in New Zealand are based in Unknown.
  • 764 WooCommerce stores in New Zealand are based in Auckland.
  • 193 WooCommerce stores in New Zealand are based in Christchurch.

Top WooCommerce Apps in New Zealand

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in New Zealand.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in New Zealand

  • 95.8% of WooCommerce stores in New Zealand have Unknown employees.
  • 1.5% of WooCommerce stores in New Zealand have 1 - 9 employees.
  • 0.8% of WooCommerce stores in New Zealand have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in New Zealand by the number of employees.

Employees
Stores
Unknown
12,911
1 - 9
206
10 - 24
107
25 - 49
84
50 - 99
54
100 - 249
50
250 - 999
37
1000 - 4999
16
5000+
11

Top Shipping Carriers For WooCommerce Stores In New Zealand

  • 4.8% of WooCommerce stores in New Zealand ship by New Zealean Post.
  • 0.4% of WooCommerce stores in New Zealand ship by Australia Post.
  • 0.4% of WooCommerce stores in New Zealand ship by Fedex.

Here are the top shipping carriers for WooCommerce stores in New Zealand.

Shipping Carrier
Stores
New Zealean Post
644
Australia Post
56
Fedex
55
UPS
49
Fastway
27
USPS
13
DHL
11
Royal Mail
4
TNT
1
Correos
1

Top-level Domain Distribution For WooCommerce Stores In New Zealand

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 74.9% of WooCommerce stores in New Zealand have a .co.nz domain.
  • 9.7% of WooCommerce stores in New Zealand have a .nz domain.
  • 9.4% of WooCommerce stores in New Zealand have a .com domain.

Here is the top-level domain distribution for WooCommerce stores in New Zealand.

Top-level Domain
Stores
.co.nz
10,090
.nz
1,303
.com
1,262
.org.nz
406
.net.nz
95
.org
71
.net
28
.co
27
.kiwi
24
.art
11

Top WooCommerce Stores In New Zealand

Here are the top stores in New Zealand ordered by worldwide store rank.

Name
Domain
Rank
Created
Newsroom
13,620
2022/03/04
Eden Park
17,529
2016/12/30
M2 Magazine
21,297
2020/11/06
Community Law
23,469
2016/12/30
Mudbrick Vineyard & Restaurant
24,785
2016/12/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.