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WooCommerce Stores in Kenya

Updated Mar 7 2025

There are 10,435 live WooCommerce stores in Kenya.

In this report, we'll cover the following essential statistics on WooCommerce stores in Kenya.

Download a complete list of WooCommerce stores in Kenya with a paid account.
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WooCommerce Growth in Kenya

  • WooCommerce stores in Kenya decreased -1.9% quarter-over-quarter in 2024 Q4.
  • WooCommerce stores in Kenya increased 9% year-over-year in 2024 Q4.

Here is WooCommerce's quarter-over-quarter growth in Kenya.

Quarter
Active Stores
2020 Q1
2,187
2020 Q2
2,427
2020 Q3
2,796
2020 Q4
678
2021 Q1
3,895
2021 Q2
4,050
2021 Q3
4,712
2021 Q4
5,164
2022 Q1
5,538
2022 Q2
5,817
2022 Q3
5,989
2022 Q4
6,043
2023 Q1
6,130
2023 Q2
7,351
2023 Q3
8,940
2023 Q4
9,750
2024 Q1
10,121
2024 Q2
10,327
2024 Q3
10,074
2024 Q4
10,638
2025 Q1 (to date)
10,435
Active Stores by Quarter
2020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q101,0002,0003,0004,0005,0006,0007,0008,0009,00010,00011,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For WooCommerce Stores In Kenya

Here is the breakdown of industry verticals for WooCommerce stores in Kenya.

  • 12.3% of WooCommerce stores in Kenya sell Business & Industrial products.
  • 11.9% of WooCommerce stores in Kenya sell Home & Garden products.
  • 8.5% of WooCommerce stores in Kenya sell Computers products.
NoneBusiness & IndustrialHome & GardenComputersTravelPeople & SocietyApparelFood & DrinkJobs & EducationHealthBeauty & FitnessConsumer ElectronicsAutos & VehiclesInternetArts & Entertainment

Social Media Usage On WooCommerce Stores In Kenya

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 40.1% of WooCommerce stores in Kenya.
  • Instagram is used by 37.9% of WooCommerce stores in Kenya.
  • Twitter is used by 25.5% of WooCommerce stores in Kenya.
Type
Stores
Facebook
4,182
Instagram
3,954
Twitter
2,666
YouTube
1,281
WhatsApp
1,206
LinkedIn
1,124
Tiktok
586
Pinterest
230

Contact Information On WooCommerce Stores In Kenya

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 83% of WooCommerce stores in Kenya provide a phone number on their website
  • 77% of WooCommerce stores in Kenya have an email on their website
Type
Stores
Phone
8,670
Email
8,063

Provinces With The Most WooCommerce Stores In Kenya

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of WooCommerce stores in Kenya. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 951 WooCommerce stores in Kenya are based in Nairobi County.
  • 33 WooCommerce stores in Kenya are based in Mombasa County.
  • 28 WooCommerce stores in Kenya are based in Kiambu County.

Cities With The Most WooCommerce Stores in Kenya

Here is the city distribution of WooCommerce stores in Kenya. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 9,362 WooCommerce stores in Kenya are based in Unknown.
  • 949 WooCommerce stores in Kenya are based in Nairobi.
  • 34 WooCommerce stores in Kenya are based in Mombasa.

Top WooCommerce Apps in Kenya

Here are the top 10 apps, ordered by number of installs, across all WooCommerce stores in Kenya.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for WooCommerce stores in Kenya

  • 97.3% of WooCommerce stores in Kenya have Unknown employees.
  • 0.7% of WooCommerce stores in Kenya have 1 - 9 employees.
  • 0.4% of WooCommerce stores in Kenya have 10 - 24 employees.

Here is the breakdown of WooCommerce stores in Kenya by the number of employees.

Employees
Stores
Unknown
10,156
1 - 9
78
10 - 24
39
25 - 49
34
50 - 99
24
100 - 249
29
250 - 999
38
1000 - 4999
25
5000+
12
Unknown

Top Shipping Carriers For WooCommerce Stores In Kenya

  • 2.1% of WooCommerce stores in Kenya ship by UPS.
  • 0.2% of WooCommerce stores in Kenya ship by Fedex.
  • 0.1% of WooCommerce stores in Kenya ship by USPS.

Here are the top shipping carriers for WooCommerce stores in Kenya.

Shipping Carrier
Stores
UPS
219
Fedex
21
USPS
9
DHL
8
ORLEN
2
Correos
1
Purolator
1
Aramex
1
Polish Post
1
Royal Mail
1

Top-level Domain Distribution For WooCommerce Stores In Kenya

.com is the most common top-level domain, by far, for world-wide WooCommerce stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 65.2% of WooCommerce stores in Kenya have a .co.ke domain.
  • 25.7% of WooCommerce stores in Kenya have a .com domain.
  • 3.5% of WooCommerce stores in Kenya have a .org domain.

Here is the top-level domain distribution for WooCommerce stores in Kenya.

Top-level Domain
Stores
.co.ke
6,799
.com
2,687
.org
361
.ke
164
.africa
90
.shop
48
.or.ke
48
.net
38
.store
24
.co
19
.co.ke.com.org.ke

Top WooCommerce Stores In Kenya

Here are the top stores in Kenya ordered by worldwide store rank.

Name
Domain
Rank
Created
Nairobi Securities Exchange PLC
41,707
2016/12/30
7 Alcohol Delivery Nairobi
114,721
2021/07/23
Lewa Wildlife Conservancy
122,272
2021/02/19
Africa Kenya Safaris
124,553
2020/06/26
Greenspoon
130,895
2018/06/15

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.