The State of Oddle in 2025

In this report, we'll cover the following essential statistics on Oddle usage.

• Oddle growth
• Social media usage on Oddle stores
• Contact information on Oddle stores
• Top categories for Oddle stores
• Top countries for Oddle stores
• Number of employees for Oddle stores
• Number of products sold for Oddle stores
• Top Oddle technologies
• Top Shipping Carriers used by Oddle stores
• Oddle store top-level domain distribution
• Top Oddle stores
• New Oddle stores
• Stores switching to Oddle from other platforms
• Stores switching from Oddle to other platforms

Oddle Growth

At present, there are 1,150 live stores running on the Oddle platform.

Here is the historical growth of stores running Oddle.

• Oddle stores decreased -30.6% quarter-over-quarter in 2025 Q3.
• Oddle stores increased 15% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Oddle store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Oddle Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 64.7% of Oddle stores.
• Instagram is used by 58.4% of Oddle stores.
• YouTube is used by 1.6% of Oddle stores.

Contact Information On Oddle Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 41% of Oddle stores have an email on their website
• 2% of Oddle stores provide a phone number on their website

Top Categories For Oddle Stores

Here is the breakdown of industry verticals for stores on Oddle.

• 89.9% of Oddle stores sell Food & Drink products.
• 1.0% of Oddle stores sell Travel products.
• 0.8% of Oddle stores sell Home & Garden products.

Top Countries For Oddle Stores

Here are the top countries for stores using Oddle.

• 88.5% of Oddle stores are in Montenegro
• 6.3% of Oddle stores are in Singapore
• 2.1% of Oddle stores are in Malaysia
• 2.0% of Oddle stores are in Hong Kong

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Oddle Stores

Here is the breakdown of Oddle stores by the number of employees.

• 99.8% of Oddle stores have Unknown employees.
• 0.1% of Oddle stores have 1 - 9 employees.
• 0.1% of Oddle stores have 10 - 24 employees.

Number Of Products Sold For Oddle Stores

Here is the breakdown of Oddle stores by the number of products that they sell.

• 41.2% of Oddle stores sell 1 - 9 different products.
• 0.2% of Oddle stores sell 25 - 49 different products.
• 0.2% of Oddle stores sell 250 - 999 different products.

Top Technologies on Oddle Stores

We're tracking 35 different technologies that have 13,277 collective installs on Oddle stores.

• New Relic is used by 99.9% of Oddle stores.
• Segment is used by 99.9% of Oddle stores.
• Cloudfront CDN is used by 99.7% of Oddle stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Oddle stores.

Top Shipping Carriers Used By Oddle Stores

• UPS is used by 0.1% of Oddle stores.

Here are the top 1 shipping carriers across all Oddle stores.

Oddle Store Top-level Domain Distribution

Here is the top-level domain distribution for Oddle stores.

• 88.7% of Oddle stores have a .me domain.
• 4.1% of Oddle stores have a .com domain.
• 2.5% of Oddle stores have a .sg domain.

Top Oddle Stores

Here are the top stores, powered by Oddle, ordered by store rank.

New Oddle Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Oddle From Other Platforms

Over the last 90 days, Oddle has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Oddle from competitive ecommerce platforms.

Stores Switching from Oddle To Other Platforms

Over the last 90 days, Oddle has lost 1 merchants to competitive platforms.

Here are the top Oddle stores that have recently changed to a competitive platform.

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