The State of Navego in 2026

In this report, we'll cover the following essential statistics on Navego usage.

• Navego growth
• Social media usage on Navego stores
• Contact information on Navego stores
• Top categories for Navego stores
• Top countries for Navego stores
• Number of employees for Navego stores
• Number of products sold for Navego stores
• Top Navego technologies
• Navego store top-level domain distribution
• Top Navego stores
• New Navego stores
• Stores switching from Navego to other platforms

Navego Growth

At present, there are 14 live stores running on the Navego platform.

Here is the historical growth of stores running Navego.

• Navego stores decreased -12.5% quarter-over-quarter in 2026 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Navego store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Navego Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 64.3% of Navego stores.
• Facebook is used by 57.1% of Navego stores.
• Twitter is used by 21.4% of Navego stores.

Contact Information On Navego Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 50% of Navego stores have an email on their website
• 21% of Navego stores provide a phone number on their website

Top Categories For Navego Stores

Here is the breakdown of industry verticals for stores on Navego.

• 64.3% of Navego stores sell Food & Drink products.
• 21.4% of Navego stores sell Business & Industrial products.
• 14.3% of Navego stores sell Pets & Animals products.

Top Countries For Navego Stores

Here are the top countries for stores using Navego.

• 50.0% of Navego stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Navego Stores

Here is the breakdown of Navego stores by the number of employees.

• 92.9% of Navego stores have Unknown employees.
• 7.1% of Navego stores have 10 - 24 employees.

Number Of Products Sold For Navego Stores

Here is the breakdown of Navego stores by the number of products that they sell.

• 35.7% of Navego stores sell 25 - 49 different products.
• 7.1% of Navego stores sell 1 - 9 different products.
• 7.1% of Navego stores sell 100 - 249 different products.

Top Technologies on Navego Stores

We're tracking 15 different technologies that have 84 collective installs on Navego stores.

• Google Workspace is used by 85.7% of Navego stores.
• Google Ads Pixel is used by 64.3% of Navego stores.
• Google Tag Manager is used by 64.3% of Navego stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Navego stores.

Navego Store Top-level Domain Distribution

.com is the most popular top-level domain for Navego stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 57.1% of Navego stores have a .com domain.
• 35.7% of Navego stores have a .tech domain.
• 7.1% of Navego stores have a .kitchen domain.

Top Navego Stores

Here are the top stores, powered by Navego, ordered by store rank.

New Navego Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from Navego To Other Platforms

Over the last 90 days, Navego has lost 1 merchants to competitive platforms.

Here are the top Navego stores that have recently changed to a competitive platform.

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