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The State of Marketplacer in 2025

Updated Jan 31 2025

In this report, we'll cover the following essential statistics on Marketplacer usage.

Download a complete list of Marketplacer stores with a paid account.
Create a free account to get a feel for the data we provide.

Marketplacer Growth

At present, there are 56 live stores running on the Marketplacer platform.

Here is the historical growth of stores running Marketplacer.

Quarter
Active Stores
2025 Q1 (to date)
56
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Marketplacer store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Marketplacer Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 58.9% of Marketplacer stores.
  • Instagram is used by 51.8% of Marketplacer stores.
  • YouTube is used by 17.9% of Marketplacer stores.
Type
Stores
Facebook
33
Instagram
29
YouTube
10
Twitter
5
Pinterest
3
LinkedIn
2

Contact Information On Marketplacer Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 41% of Marketplacer stores have an email on their website
  • 21% of Marketplacer stores provide a phone number on their website
Type
Stores
Email
23
Phone
12

Top Categories For Marketplacer Stores

Here is the breakdown of industry verticals for stores on Marketplacer.

  • 46.4% of Marketplacer stores sell Sports products.
  • 16.1% of Marketplacer stores sell Apparel products.
  • 5.4% of Marketplacer stores sell Autos & Vehicles products.

Top Countries For Marketplacer Stores

Here are the top countries for stores using Marketplacer.

  • 46.4% of Marketplacer stores are in Australia
  • 39.3% of Marketplacer stores are in Germany
  • 3.6% of Marketplacer stores are in Canada
  • 1.8% of Marketplacer stores are in Italy
Country
Stores
22
2
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Marketplacer Stores

Here is the breakdown of Marketplacer stores by the number of employees.

  • 94.6% of Marketplacer stores have Unknown employees.
  • 1.8% of Marketplacer stores have 250 - 999 employees.
  • 1.8% of Marketplacer stores have 50 - 99 employees.
Employees
Stores
Unknown
53
25 - 49
1
50 - 99
1
250 - 999
1

Number Of Products Sold For Marketplacer Stores

Here is the breakdown of Marketplacer stores by the number of products that they sell.

  • 14.3% of Marketplacer stores sell 250 - 999 different products.
  • 10.7% of Marketplacer stores sell 100 - 249 different products.
  • 8.9% of Marketplacer stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
3
25 - 49
2
50 - 99
1
100 - 249
6
250 - 999
8
1000 - 4999
5
25000 - 99999
1

Top Technologies on Marketplacer Stores

We're tracking 34 different technologies that have 726 collective installs on Marketplacer stores.

  • Google Analytics is used by 98.2% of Marketplacer stores.
  • Marketplacer is used by 98.2% of Marketplacer stores.
  • Klaviyo is used by 94.6% of Marketplacer stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Marketplacer stores.

Top Shipping Carriers Used By Marketplacer Stores

  • Australia Post is used by 7.1% of Marketplacer stores.

Here are the top 1 shipping carriers across all Marketplacer stores.

Shipping Carrier
Stores
Australia Post
4

Marketplacer Store Top-level Domain Distribution

Here is the top-level domain distribution for Marketplacer stores.

  • 44.6% of Marketplacer stores have a .com.au domain.
  • 39.3% of Marketplacer stores have a .de domain.
  • 8.9% of Marketplacer stores have a .com domain.
Top-level Domain
Stores
.com.au
25
.de
22
.com
5
.ca
2
.net
1
.au
1

Top Marketplacer Stores

Here are the top stores, powered by Marketplacer, ordered by store rank.

Name
Domain
Rank
Created
Santini Australia
318,038
2018/06/15
BikeExchange.ca
366,620
2018/05/18
Cycleworld
378,876
2016/12/30
BikeChain
402,439
2019/08/30
BikeSportz
448,683
2021/04/09

New Marketplacer Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Rad Ab!
1,242,913
2025/01/17
Dressd is your one
11,600,499
2025/01/17
PLACEHOLDER.com
11,668,170
2025/01/17
PLACEHOLDER.com
11,940,968
2025/01/17
funsportbikecenterwimmerohg.bikede.de
12,415,863
2025/01/17

Stores Switching to Marketplacer From Other Platforms

Over the last 90 days, Marketplacer has taken 26 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Marketplacer from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Santini Australia
318,038
Custom Cart
2025/01/20
BikeExchange.ca
366,620
Custom Cart
2025/01/22
Cycleworld
378,876
Custom Cart
2025/01/22
BikeChain
402,439
Custom Cart
2025/01/16
CECIL WALKER
459,950
Custom Cart
2025/01/21

Get more insights on Marketplacer stores

Our search interface is easy to use and helps you find the Marketplacer stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Top-level domains
  • Domain status
  • Domain type
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