The State of Coachannel in 2025

In this report, we'll cover the following essential statistics on Coachannel usage.

• Coachannel growth
• Social media usage on Coachannel stores
• Contact information on Coachannel stores
• Top categories for Coachannel stores
• Top countries for Coachannel stores
• Number of employees for Coachannel stores
• Number of products sold for Coachannel stores
• Top Coachannel technologies
• Top Shipping Carriers used by Coachannel stores
• Coachannel store top-level domain distribution
• Top Coachannel stores
• New Coachannel stores
• Stores switching from Coachannel to other platforms

Coachannel Growth

At present, there are 577 live stores running on the Coachannel platform.

Here is the historical growth of stores running Coachannel.

• Coachannel stores decreased -0.5% quarter-over-quarter in 2025 Q1.
• Coachannel stores increased 2% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Coachannel store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Coachannel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 18.2% of Coachannel stores.
• Facebook is used by 11.6% of Coachannel stores.
• YouTube is used by 10.1% of Coachannel stores.

Contact Information On Coachannel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 48% of Coachannel stores have an email on their website
• 44% of Coachannel stores provide a phone number on their website

Top Categories For Coachannel Stores

Here is the breakdown of industry verticals for stores on Coachannel.

• 1.7% of Coachannel stores sell Health products.
• 0.9% of Coachannel stores sell Beauty & Fitness products.
• 0.7% of Coachannel stores sell Jobs & Education products.

Top Countries For Coachannel Stores

Here are the top countries for stores using Coachannel.

• 50.1% of Coachannel stores are in Germany
• 5.5% of Coachannel stores are in Austria
• 2.9% of Coachannel stores are in Switzerland
• 0.9% of Coachannel stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Coachannel Stores

Here is the breakdown of Coachannel stores by the number of employees.

• 98.4% of Coachannel stores have Unknown employees.
• 1.4% of Coachannel stores have 100 - 249 employees.
• 0.2% of Coachannel stores have 1 - 9 employees.

Number Of Products Sold For Coachannel Stores

Here is the breakdown of Coachannel stores by the number of products that they sell.

• 45.8% of Coachannel stores sell 1 - 9 different products.
• 3.3% of Coachannel stores sell 100 - 249 different products.
• 3.3% of Coachannel stores sell 25 - 49 different products.

Top Technologies on Coachannel Stores

We're tracking 58 different technologies that have 1,900 collective installs on Coachannel stores.

• Digistore24 is used by 99.8% of Coachannel stores.
• Facebook Pixel is used by 26.2% of Coachannel stores.
• reCAPTCHA is used by 26.0% of Coachannel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Coachannel stores.

Top Shipping Carriers Used By Coachannel Stores

• UPS is used by 0.2% of Coachannel stores.
• Australia Post is used by 0.2% of Coachannel stores.

Here are the top 2 shipping carriers across all Coachannel stores.

Coachannel Store Top-level Domain Distribution

Here is the top-level domain distribution for Coachannel stores.

• 42.1% of Coachannel stores have a .de domain.
• 41.4% of Coachannel stores have a .com domain.
• 2.9% of Coachannel stores have a .at domain.

Top Coachannel Stores

Here are the top stores, powered by Coachannel, ordered by store rank.

New Coachannel Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from Coachannel To Other Platforms

Over the last 90 days, Coachannel has lost 1 merchants to competitive platforms.

Here are the top Coachannel stores that have recently changed to a competitive platform.

Get more insights on Coachannel stores

Our search interface is easy to use and helps you find the Coachannel stores that are relevant to you.

For more insights on Coachannel stores, create a free account and have a look for yourself.