The State of Coachannel in 2025

In this report, we'll cover the following essential statistics on Coachannel usage.

• Coachannel growth
• Social media usage on Coachannel stores
• Contact information on Coachannel stores
• Top categories for Coachannel stores
• Top countries for Coachannel stores
• Number of employees for Coachannel stores
• Number of products sold for Coachannel stores
• Top Coachannel technologies
• Top Shipping Carriers used by Coachannel stores
• Coachannel store top-level domain distribution
• Top Coachannel stores
• New Coachannel stores
• Stores switching to Coachannel from other platforms
• Stores switching from Coachannel to other platforms

Coachannel Growth

At present, there are 544 live stores running on the Coachannel platform.

Here is the historical growth of stores running Coachannel.

• Coachannel stores decreased -2.9% quarter-over-quarter in 2025 Q3.
• Coachannel stores decreased -8% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Coachannel store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Coachannel Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 19.5% of Coachannel stores.
• YouTube is used by 11.8% of Coachannel stores.
• Facebook is used by 11.6% of Coachannel stores.

Contact Information On Coachannel Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 48% of Coachannel stores have an email on their website
• 43% of Coachannel stores provide a phone number on their website

Top Categories For Coachannel Stores

Here is the breakdown of industry verticals for stores on Coachannel.

• 17.5% of Coachannel stores sell People & Society products.
• 14.0% of Coachannel stores sell Jobs & Education products.
• 10.8% of Coachannel stores sell Health products.

Top Countries For Coachannel Stores

Here are the top countries for stores using Coachannel.

• 49.3% of Coachannel stores are in Germany
• 5.3% of Coachannel stores are in Austria
• 2.9% of Coachannel stores are in Switzerland
• 1.1% of Coachannel stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Coachannel Stores

Here is the breakdown of Coachannel stores by the number of employees.

• 98.3% of Coachannel stores have Unknown employees.
• 1.5% of Coachannel stores have 100 - 249 employees.
• 0.2% of Coachannel stores have 1 - 9 employees.

Number Of Products Sold For Coachannel Stores

Here is the breakdown of Coachannel stores by the number of products that they sell.

• 48.5% of Coachannel stores sell 1 - 9 different products.
• 3.5% of Coachannel stores sell 10 - 24 different products.
• 3.5% of Coachannel stores sell 25 - 49 different products.

Top Technologies on Coachannel Stores

We're tracking 61 different technologies that have 1,904 collective installs on Coachannel stores.

• Digistore24 is used by 93.9% of Coachannel stores.
• Facebook Pixel is used by 28.1% of Coachannel stores.
• reCAPTCHA is used by 26.7% of Coachannel stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Coachannel stores.

Top Shipping Carriers Used By Coachannel Stores

• UPS is used by 0.4% of Coachannel stores.
• Australia Post is used by 0.2% of Coachannel stores.

Here are the top 2 shipping carriers across all Coachannel stores.

Coachannel Store Top-level Domain Distribution

.com is the most popular top-level domain for Coachannel stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 42.6% of Coachannel stores have a .com domain.
• 41.7% of Coachannel stores have a .de domain.
• 2.6% of Coachannel stores have a .at domain.

Top Coachannel Stores

Here are the top stores, powered by Coachannel, ordered by store rank.

New Coachannel Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Coachannel From Other Platforms

Over the last 90 days, Coachannel has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Coachannel from competitive ecommerce platforms.

Stores Switching from Coachannel To Other Platforms

Over the last 90 days, Coachannel has lost 1 merchants to competitive platforms.

Here are the top Coachannel stores that have recently changed to a competitive platform.

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