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What data is available for stores?

Each ecommerce platform exposes different information, so the information available for a store depends on the ecommerce platform that is uses. See below for a table showing the attributes available for stores on each platform. The full definition of each attribute is available below the table.

When looking at a store, you can also hover over the name of an attribute to see the definition of a field.

Attribute tooltips
Attribute tooltips.

Attribute
Shopify
Square
Magento
WooCommerce
All Others
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Attribute Definitions

Alexa Rank

The Alexa rank of the store's top-level domain.

Alternate Domains

List of alternate DNS domain names that refer to this store. Alternates are identified as other DNS domain names that point to the store through canonical links or redirects.

Apps

A list of apps installed on the store (e.g., "Privy"). Apps are installed through the ecommerce platform's App Store. As a result, we also display information about the app (e.g., # of reviews and average rating).

Average Product Price

The average price of products sold on the store (in the store's currency).

Category

A list of the store's categories. Categories represent the stores's industry vertical (e.g., "/Apparel/" or "/Beauty & Fitness/Face & Body Care")

City

The city of the store (if known). This value is often the city of the associated merchant's headquarters.

Common Crawl Centrality

The harmonic centrality of the store's domain from Common Crawl.

Common Crawl Page Rank

The page rank of the store's domain from Common Crawl.

Contact Page URL

The url of the store's contact page (if any).

Content Language

The language of content on the store's website.

Country

The store's country of operation. A small percentage of stores do not declare a country or are not country-specific (ie. they sell to multiple countries) and these stores do not have a country.

Created

The date at which the store was created. It is hard to know exactly when a store was created so this represents our best guess. For stores created after July 2018, the creation date is based on when we first discovered the stores, which tends to be very close to the actual creation date. For stores created before July 2018, we use a heuristic that includes historic DNS and WHOIS data, which provides a reasonable approximation of creation time.

Currency

The 3-letter ISO currency code used by the store. Available for all Shopify stores. Also known for some BigCartel, BigCommerce, EasyStore, Magento, Mercado, Rain, Salla, Shopcada, Shopline, Tiendanube and Zid stores.

Description

A text description of the store. Generally used to describe the goods and services provided by the merchant.

Domain

The DNS domain of the store (e.g., www.fashionnova.com).

Domain Count

A count of the number of ecommerce domains associated with the same merchant. For instance, if a merchant has stores running on www.merchant.com, www.merchant.co.uk and au.merchant.com, then domain count will be set to 3.

Employees

The number of people working at the company that runs the store. This attribute is only known for a small subset of stores.

Estimated Sales

The estimated total monthly sales for the merchant in USD. How estimated sales are calculated.

Features

A list of features enabled on the store. Possible values:

  • Contact Page
  • Tracking Page
  • Returns Page
  • International Shipping
  • Wholesale/Retailers Page
  • Financing Page
  • Store Locator Page
  • Storefront API

IP Addresses

A list of IP addresses for the store's domain.

Last Plan

The name of the ecommerce platform's pricing plan that the merchant was previously using. This is useful when looking at transitions between pricing plans.

Last Plan Changed Date

The date at which the store last changed pricing plans on the ecommerce platform.

Last Platform

The name of the ecommerce platform that previously powered the domain. (e.g., "Shopify") Only available for stores that have changed ecommerce platforms.

Last Platform Changed Date

The date at which the domain changed ecommerce platforms. Only available for stores that have changed ecommerce platforms.

Location

Text describing the full geographic location of the store (if known). This value is often the city/state of the associated merchant's headquarters. e.g., "Los Angeles, California"

Meta Description

The meta description tag from the domain's home page.

Meta Keywords

The meta keywords tag from the domain's home page.

Merchant Name

The name of the merchant that is selling on the Domain (e.g., "Fashion Nova").

Plan

The name of the ecommerce platform's pricing plan that the merchant is using if known. (e.g., "Shopify Plus") For Shopify, we are only able to identify Shopify Plus stores.

Platform

The name of the ecommerce platform that powers the domain. (e.g., "Shopify")

Platform Domain

The name of the store's "platform domain". Some ecommerce platforms provide a unique internal domain (e.g., merchant.myshopify.com) that is associated with each store. Merchants can use this domain for their store but most choose to purhcase and register a custom DNS domain.

Platform Rank

The rank of the Domain against all other Domains on the same ecommerce platform. How rank is calculated.

Products Images

The number of images associated with all products sold by the store. Includes the # of images created in the last 30, 90 and 364 days. Only available for Shopify stores.

Products Variants

The number of variants associated with all products sold by the store. Each product typically has multiple variants (e.g., small/medium/large) Only available for Shopify stores.

Products Sold

The number of different products sold by the store (ie. the number of distinct products in the merchant's catalog). For Shopify stores, the count is precise. For all other stores, the count is an estimate based on the number of pages on the website.

Rank

The "world-wide" rank of the Domain (across all supported ecommerce platforms). How rank is calculated.

Retailer Page URL

The url of the store's retailer page (if any)

Social Media and Contact Information

A list of contact information available for the store. This includes email addresses, phone numbers and social media accounts. For social media accounts, we also track:

  • Number of followers
  • Rate of follower change over 30 and 90 days
  • Account name
  • Account URL

Sales Channels

A list of alternate sales channels used by the Domain. Can include values like "Etsy", "Amazon" and "Handshake".

Shipping Carriers

The list of shipping carriers that the domain uses to ship physical goods (e.g., USPS, Fedex)

State

The state/province of the store (if known). This value is often the state of the associated merchant's headquarters.

Status

The state of the domain. Can be one of the following values:

  • Active
  • Inactive
  • Password Protected
  • Redirect

Store Locator Page URL

The url of the store locator page (if any).

Street Address

The street address of the store (if known). This value is often the street of the associated merchant's headquarters. Only available for about 1% of stores in the database.

Tags

A list of tags associated with the domain. Can be one of the following values:

  • Dropshipper
  • Print on Demand
  • Trending on Facebook
  • Trending on Instagram
  • Trending on Pinterest
  • Trending on TikTok
  • Trending on Twitter
  • Trending on YouTube
  • Dropping on Facebook
  • Dropping on Instagram
  • Dropping on Pinterest
  • Dropping on TikTok
  • Dropping on Twitter
  • Dropping on YouTube

Technologies

A list of third-party technologies installed on the store (e.g., "Google Analytics"). Third-party technologies are like apps, but are not installed through the ecommerce platform's App Store.

Theme Name

The name of the theme running on the store if any. (e.g., "empire")

Theme Style

The style of the theme running on the store if any. (e.g., "Industrial")

Theme Vendor

The vendor of the theme running on the store if any. (e.g., "Pixel Union")

Theme Version

The version of the theme running on the store if any. (e.g., "2.4")

Theme Change Log

A timestamped log of changes to the store's theme.

Vendors

The number of distinct vendors of products sold on the store.

ZIP/Postal Code

The zip/postal code of the store (if known). This value is often the state of the associated merchant's headquarters. Only available for about 1% of stores in the database.