What is rank and how is it calculated?

Rank is a measure of the relative popularity of ecommerce stores. A store with a lower number for rank is more popular than a store with a higher numbered rank. The most popular store in our database has rank #1.

We also provide a platform rank metric (sometimes called "Shopify Rank" or "Magento Rank") for each store. This metric is a measure of the store's popularity relative to other stores using the same ecommerce platform.

Rank (and platform rank) are calculated using a combination of the following factors:

• Traffic estimates: Rank is primarily based on our own traffic estimates for each domain.
• Page rank and harmonic centrality from the Common Crawl project. These values are based on the number and quality of links to each domain. For determining the popularity of a domain, we find this data to less accurate than traffic estimates, but it has excellent coverage for the long tail of domains.
• Various minor factors are included in the calculation, when known, such as the the number of followers on social media accounts and the plan used in the merchant's ecommerce platform.