E-Commerce Day 2022

We're looking forward to attending E-Commerce day on August 12th at the Hilton Los Angeles. We're excited to be back to in-person events and eCommerce Day will bring together agencies & tech companies that serve merchants. The event will be a great chance to network and discuss sales/marketing ideas and talk about trends in the industry. We'll be hosting a workshop covering different ways that you can find great leads for your business in Store Leads.

Workflow Status and Logs

Since workflows run automatically and can take a long time to complete (especially when waiting on API capacity from an external vendor like Apollo.io), it can be difficult to understand how much progress a Workflow has made, how much work is left to be done and what's happening if a workflow is not creating as many contacts as expected. Use the new Status and Logs tab on the Workflow details page to see how much work is left to complete and a log of recent workflow actions.

Configurable Email Statuses

When we first launched our integration with Apollo.io, we only allowed retrieval of verified email addresses. However, Apollo.io also supports extrapolated email addresses and these can useful to use as well. To support this, we've just added the option to opt-into the use of extrapolated emails when configuring a contact creation rule. Contact creation rule support for email status.

Amazon S3 Delivery

Store Leads customers often use our API to download large data files (in excess of 10GB). Handling API responses of that size can be a little challenging. To make things easier, we've just added an Amazon S3 integration that delivers data files directly to Amazon S3. No need to add retry logic for intermittent network interruptions - we'll deliver the data to you.

Set Custom Salesforce Fields In Workflows

Workflows support automatic creation of Salesforce accounts, contacts and lead. We've just added the ability to set custom fields on accounts, contacts and leads created during workflows. This is useful if you want to configure workflow-specific behavior within Salesforce - or if you just want to run Salesforce reports on the objects that were created by specific workflows. Custom fields can be defined in a Workflow's Salesforce Action.

Run Workflow Now

Workflows are a set of actions that automatically run after our weekly data updates. They support complex automations such as the ability to create Salesforce accounts for any stores matching an arbitrary search, and then fetching contact information from Apollo.io (for anyone matching an arbitrary persona) and creating them as Salesforce Contacts. But once you defined a workflow, there was no way to run it immediately. You have to wait for it to be triggered automatically during the next weekly data update (typically on a Sunday).

Automatic Salesforce Contact or Lead Creation From Apollo.io Data

It is now possible to automatically create Salesforce contacts (or leads) from Apollo.io data using our new Apollo.io integration. To automatically create Salesforce contacts (or leads) for stores created or updated during a weekly workflow, simply add a Contact/Lead Creation Rule to the workflow's Salesforce action. Apollo.io Contact/Lead Creation Rule. You can configure multiple contact/lead creation rules and they will each be tried until the maximum number of contacts/leads is reached.

Salesforce Contact Enrichment

Salesforce contactss can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich Salesforce accounts and leads. Salesforce contacts are enriched if they have an AccountId or Email that matches a store in our database that your plan can access. Contact enrichment is disabled by default but can be enabled on the Integrations page. See the Salesforce integration documentation for details.

Automatic HubSpot Contact Creation From Apollo.io Data

It is now possible to automatically create HubSpot contacts from Apollo.io data using our new Apollo.io integration. To automatically create HubSpot contacts for stores created or updated during a weekly workflow, simply add a Contact Creation Rule to the workflow's HubSpot action. Apollo.io Contact Creation Rule. You can configure multiple contact creation rules and they will each be tried until the maximum number of contacts is reached.

Organize lists with tags

Lists are one of the most useful features on Store Leads. They are so useful that some customers have created hundreds of lists which makes it hard to keep them organized. To help, we just added the ability to organize lists through the use of tags. Add a tag to a list. Once you've added a tag, you'll see a new option to filter lists by tags.