Salesforce Contact Enrichment
Salesforce contactss can now be enriched with attributes from the Store Leads database. In the past, it was only possible to enrich Salesforce accounts and leads.
Salesforce contacts are enriched if they have an AccountId or Email that matches a store in our database that your plan can access.
Contact enrichment is disabled by default but can be enabled on the Integrations page. See the Salesforce integration documentation for details.
It's also possible to manually create Salesforce contacts based on generic emails or using personal data from a vendor like Apollo.io.