The State of wBuy in 2025

In this report, we'll cover the following essential statistics on wBuy usage.

• wBuy growth
• Social media usage on wBuy stores
• Contact information on wBuy stores
• Top categories for wBuy stores
• Top countries for wBuy stores
• Number of employees for wBuy stores
• Number of products sold for wBuy stores
• Top wBuy technologies
• Top Shipping Carriers used by wBuy stores
• wBuy store top-level domain distribution
• Top wBuy stores
• New wBuy stores
• Stores switching to wBuy from other platforms
• Stores switching from wBuy to other platforms

wBuy Growth

At present, there are 2,309 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

• wBuy stores increased 1.3% quarter-over-quarter in 2025 Q1.
• wBuy stores increased 8% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a wBuy store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 71.4% of wBuy stores.
• WhatsApp is used by 38.1% of wBuy stores.
• Facebook is used by 33.0% of wBuy stores.

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 77% of wBuy stores provide a phone number on their website
• 73% of wBuy stores have an email on their website

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

• 0.8% of wBuy stores sell Apparel products.
• 0.4% of wBuy stores sell Beauty & Fitness products.
• 0.3% of wBuy stores sell Home & Garden products.

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

• 90.9% of wBuy stores are in Brazil
• 0.1% of wBuy stores are in Saint Vincent and the Grenadines
• 0.0% of wBuy stores are in Cocos (Keeling) Islands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

• 99.6% of wBuy stores have Unknown employees.
• 0.2% of wBuy stores have 1 - 9 employees.
• 0.1% of wBuy stores have 10 - 24 employees.

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

• 20.7% of wBuy stores sell 1 - 9 different products.
• 16.6% of wBuy stores sell 100 - 249 different products.
• 15.7% of wBuy stores sell 25 - 49 different products.

Top Technologies on wBuy Stores

We're tracking 53 different technologies that have 12,696 collective installs on wBuy stores.

• reCAPTCHA is used by 100.0% of wBuy stores.
• Facebook Pixel is used by 69.6% of wBuy stores.
• Google Tag Manager is used by 63.8% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

• Correios is used by 5.9% of wBuy stores.
• UPS is used by 0.1% of wBuy stores.
• Fedex is used by 0.1% of wBuy stores.

Here are the top 5 shipping carriers across all wBuy stores.

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

• 89.9% of wBuy stores have a .com.br domain.
• 8.1% of wBuy stores have a .com domain.
• 0.3% of wBuy stores have a .org.br domain.

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

New wBuy Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 102 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 33 merchants to competitive platforms.

Here are the top wBuy stores that have recently changed to a competitive platform.

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