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The State of wBuy in 2025

Updated Feb 21 2025

In this report, we'll cover the following essential statistics on wBuy usage.

Download a complete list of wBuy stores with a paid account.
Create a free account to get a feel for the data we provide.

wBuy Growth

At present, there are 2,259 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

  • wBuy stores increased 0.1% quarter-over-quarter in 2024 Q4.
  • wBuy stores increased 18% year-over-year in 2024 Q4.
Quarter
Active Stores
2022 Q2
63
2022 Q3
1,271
2022 Q4
1,273
2023 Q1
1,322
2023 Q2
1,554
2023 Q3
1,749
2023 Q4
1,906
2024 Q1
2,106
2024 Q2
2,114
2024 Q3
2,367
2024 Q4
2,256
2025 Q1 (to date)
2,259
Active Stores by Quarter
2022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,6001,8002,0002,2002,400

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a wBuy store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 71.7% of wBuy stores.
  • WhatsApp is used by 41.4% of wBuy stores.
  • Facebook is used by 33.8% of wBuy stores.
Type
Stores
Instagram
1,619
WhatsApp
936
Facebook
763
YouTube
302
Tiktok
129
Twitter
44
LinkedIn
39
Pinterest
15
Snapchat
1

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of wBuy stores provide a phone number on their website
  • 73% of wBuy stores have an email on their website
Type
Stores
Phone
1,760
Email
1,651

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

  • 0.8% of wBuy stores sell Apparel products.
  • 0.4% of wBuy stores sell Beauty & Fitness products.
  • 0.3% of wBuy stores sell Food & Drink products.
ApparelBeauty & FitnessFood & DrinkHome & GardenPeople & SocietyHealthSportsAutos & VehiclesBooks & LiteratureArts & EntertainmentToys & Hobbies

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

  • 90.8% of wBuy stores are in Brazil
  • 0.1% of wBuy stores are in Saint Vincent and the Grenadines
  • 0.0% of wBuy stores are in United States
  • 0.0% of wBuy stores are in Cocos (Keeling) Islands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

  • 99.6% of wBuy stores have Unknown employees.
  • 0.2% of wBuy stores have 1 - 9 employees.
  • 0.1% of wBuy stores have 10 - 24 employees.
Employees
Stores
Unknown
2,250
1 - 9
4
10 - 24
2
25 - 49
1
50 - 99
1
100 - 249
1
Unknown

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

  • 19.1% of wBuy stores sell 100 - 249 different products.
  • 14.0% of wBuy stores sell 25 - 49 different products.
  • 13.4% of wBuy stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
303
10 - 24
236
25 - 49
316
50 - 99
77
100 - 249
432
250 - 999
247
1000 - 4999
61
5000 - 9999
14
10000 - 24999
5
100000 - 249999
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on wBuy Stores

We're tracking 53 different technologies that have 12,524 collective installs on wBuy stores.

  • reCAPTCHA is used by 100.0% of wBuy stores.
  • Facebook Pixel is used by 69.8% of wBuy stores.
  • Google Tag Manager is used by 63.6% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

  • Correios is used by 5.4% of wBuy stores.
  • UPS is used by 0.1% of wBuy stores.
  • Fedex is used by 0.1% of wBuy stores.

Here are the top 4 shipping carriers across all wBuy stores.

Shipping Carrier
Stores
Correios
123
UPS
3
Fedex
2
USPS
1

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

  • 89.7% of wBuy stores have a .com.br domain.
  • 8.1% of wBuy stores have a .com domain.
  • 0.3% of wBuy stores have a .org.br domain.
Top-level Domain
Stores
.com.br
2,026
.com
183
.org.br
7
.net
6
.net.br
5
.store
5
.shop
4
.ind.br
3
.online
3
.com.vc
2
.com.br.com

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

Name
Domain
Rank
Created
Aldeia Vape
79,852
2023/09/15
www.klin.com.br
102,517
2020/11/06
Love Store Makeup
164,982
2021/04/09
N�car Pratas
192,677
2021/07/09
Login Inform�tica
194,282
2021/12/03

New wBuy Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Gomes Martorell
6,710,000
2025/02/21
Conex�o de F�brica
6,773,951
2025/02/21
MADAGI PRATAS
6,873,090
2025/02/21
J A ESSENCE
6,959,087
2025/02/21
M Laser personaliza��es
7,091,608
2025/02/21

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 100 merchants from competitive ecommerce platforms.

TiendanubeLoja IntegradaTray CommerceWooCommerceShopifyYampiOpenCartMagentoMercado ShopsCustom Cart

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Descart�veis Delivery
341,143
Loja Integrada
2025/02/12
Shopping Risk
412,354
Tray Commerce
2024/12/09
Rede Manaus
483,991
Magento
2025/02/21
Luplastic
618,115
Loja Integrada
2024/12/29
Cia da Crian�a
670,724
Magazord
2025/02/12

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 32 merchants to competitive platforms.

TiendanubeYampiLoja IntegradaWooCommerceTray CommerceShopifyCustom CartMercado ShopsDooca

Here are the top wBuy stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
DOM TÁPPARO
434,656
Tiendanube
2024/12/09
querida store
1,405,705
Tiendanube
2025/02/18
www.diestudio.com.br
2,034,371
Tiendanube
2025/02/03
PlastiReed
2,433,859
Loja Integrada
2025/01/12
Metal M�quinas
2,461,381
Custom Cart
2025/02/12

Get more insights on wBuy stores

Our search interface is easy to use and helps you find the wBuy stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on wBuy stores, create a free account and have a look for yourself.