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The State of wBuy in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on wBuy usage.

Download a complete list of wBuy stores with a paid account.
Create a free account to get a feel for the data we provide.

wBuy Growth

At present, there are 1,269 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

  • wBuy stores increased 8.6% quarter-over-quarter in 2022 Q4.
  • wBuy stores increased 201% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
1
2017 Q2
1
2017 Q3
3
2017 Q4
1
2018 Q1
1
2018 Q2
30
2018 Q3
10
2018 Q4
8
2019 Q1
10
2019 Q2
7
2019 Q3
19
2019 Q4
12
2020 Q1
13
2020 Q2
19
2020 Q3
10
2020 Q4
13
2021 Q1
42
2021 Q2
109
2021 Q3
73
2021 Q4
24
2022 Q1
16
2022 Q2
36
2022 Q3
675
2022 Q4
98
2023 Q1 (to date)
34
Cumulative Stores by Quarter

It's hard to know exactly when a wBuy store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 63.8% of wBuy stores.
  • Facebook is used by 40.5% of wBuy stores.
  • YouTube is used by 8.7% of wBuy stores.
Type
Stores
Instagram
810
Facebook
514
YouTube
111
Tiktok
37
Twitter
26
LinkedIn
15
Pinterest
11
Facebook Group
1
Snapchat
1

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of wBuy stores provide a phone number on their website
  • 63% of wBuy stores have an email on their website
Type
Stores
Phone
890
Email
795
WhatsApp
742

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

  • 1.5% of wBuy stores sell Apparel products.
  • 0.5% of wBuy stores sell Home & Garden products.
  • 0.3% of wBuy stores sell Beauty & Fitness products.

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

  • 89.8% of wBuy stores are in Brazil
  • 0.1% of wBuy stores are in Montenegro
Country
Stores
1,139

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

  • 0.2% of wBuy stores have 10 - 24 employees.
  • 0.2% of wBuy stores have 25 - 49 employees.
  • 0.1% of wBuy stores have 1 - 9 employees.
Employees
Stores
1 - 9
1
10 - 24
2
25 - 49
2

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

  • 19.1% of wBuy stores sell 1 - 9 different products.
  • 19.1% of wBuy stores sell 100 - 249 different products.
  • 14.7% of wBuy stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
242
10 - 24
148
25 - 49
186
50 - 99
46
100 - 249
242
250 - 999
180
1000 - 4999
23
5000 - 9999
5
10000 - 24999
1
25000 - 99999
2

Top Technologies on wBuy Stores

We're tracking 39 different technologies that have 6,211 collective installs on wBuy stores.

  • reCAPTCHA is used by 98.2% of wBuy stores.
  • Cloudfront CDN is used by 88.3% of wBuy stores.
  • Facebook Pixel is used by 57.7% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

  • Correios is used by 5.9% of wBuy stores.
  • Fedex is used by 0.1% of wBuy stores.
  • UPS is used by 0.1% of wBuy stores.

Here are the top 3 shipping carriers across all wBuy stores.

Shipping Carrier
Stores
Correios
75
Fedex
1
UPS
1

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

  • 87.0% of wBuy stores have a .com.br domain.
  • 9.9% of wBuy stores have a .com domain.
  • 0.8% of wBuy stores have a .org.br domain.
Top-level Domain
Stores
.com.br
1,104
.com
125
.org.br
10
.net
5
.online
4
.shop
3
.store
3
.eco.br
2
.net.br
2
.site
2

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

Name
Domain
Rank
Created
www.amyle.com.br
374,737
2022/10/21
BELLAGYO
401,979
2022/07/15
Mimar
440,545
2021/07/16
Redes de Dormir
490,144
2017/03/24
Cheflera
539,611
2022/07/15

New wBuy Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
pinchart
2,325,340
2023/01/27
Mi Zucato Tricot
4,532,195
2023/01/27
www.paesdemeldolcericordo.com.br
5,872,117
2023/01/27
GMídia Box
6,377,360
2023/01/27
Realiza Estúdio Criativo
6,763,387
2023/01/27

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 76 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Doidão Bolsas
751,839
WooCommerce
2022/12/13
www.dominiodamoda.com.br
820,751
Dooca
2023/01/09
Espumantes do Sul
840,536
Dooca
2023/01/16
Cia Do Sono
858,694
Tray Commerce
2023/01/03
Editora Carisma
882,429
Custom Cart
2023/01/03

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 15 merchants to competitive platforms.

Here are the top wBuy stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Min Rj
1,414,656
Tray Commerce
2022/11/28
Art Print Comunicação Visual
4,654,670
Custom Cart
2022/11/21
Vika Store
5,345,035
Loja Integrada
2023/01/16
Manupe Store
5,822,524
Mercado Shops
2023/01/09
WeComfy
6,025,970
Yampi
2023/01/12

Get more insights on wBuy stores

Our search interface is easy to use and helps you find the wBuy stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on wBuy stores, create a free account and have a look for yourself.