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The State of wBuy in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on wBuy usage.

Download a complete list of wBuy stores with a paid account.
Create a free account to get a feel for the data we provide.

wBuy Growth

At present, there are 1,986 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

  • wBuy stores increased 26.4% quarter-over-quarter in 2023 Q4.
  • wBuy stores increased 251% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q2
63
2022 Q3
1,271
2022 Q4
1,273
2023 Q1
1,322
2023 Q2
1,554
2023 Q3
1,749
2023 Q4
1,906
2024 Q1 (to date)
1,986
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a wBuy store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 66.5% of wBuy stores.
  • WhatsApp is used by 39.3% of wBuy stores.
  • Facebook is used by 34.8% of wBuy stores.
Type
Stores
Instagram
1,320
WhatsApp
781
Facebook
691
YouTube
205
Tiktok
95
Twitter
36
LinkedIn
27
Pinterest
16
Snapchat
1

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 73% of wBuy stores provide a phone number on their website
  • 70% of wBuy stores have an email on their website
Type
Stores
Phone
1,453
Email
1,383

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

  • 0.6% of wBuy stores sell Apparel products.
  • 0.3% of wBuy stores sell Home & Garden products.
  • 0.2% of wBuy stores sell Beauty & Fitness products.

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

  • 91.0% of wBuy stores are in Brazil
  • 0.1% of wBuy stores are in Cocos (Keeling) Islands
  • 0.1% of wBuy stores are in Montenegro
Country
Stores
1,808

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

  • 99.6% of wBuy stores have Unknown employees.
  • 0.2% of wBuy stores have 10 - 24 employees.
  • 0.1% of wBuy stores have 1 - 9 employees.
Employees
Stores
Unknown
1,979
1 - 9
1
10 - 24
3
25 - 49
1
50 - 99
1
100 - 249
1

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

  • 16.6% of wBuy stores sell 100 - 249 different products.
  • 12.7% of wBuy stores sell 1 - 9 different products.
  • 11.4% of wBuy stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
252
10 - 24
178
25 - 49
226
50 - 99
64
100 - 249
329
250 - 999
191
1000 - 4999
34
5000 - 9999
8
10000 - 24999
3
25000 - 99999
3

Top Technologies on wBuy Stores

We're tracking 48 different technologies that have 10,065 collective installs on wBuy stores.

  • reCAPTCHA is used by 100.0% of wBuy stores.
  • Facebook Pixel is used by 64.5% of wBuy stores.
  • Google Adsense is used by 58.1% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

  • Correios is used by 4.3% of wBuy stores.
  • Fedex is used by 0.1% of wBuy stores.

Here are the top 2 shipping carriers across all wBuy stores.

Shipping Carrier
Stores
Correios
85
Fedex
2

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

  • 89.3% of wBuy stores have a .com.br domain.
  • 8.1% of wBuy stores have a .com domain.
  • 0.4% of wBuy stores have a .net.br domain.
Top-level Domain
Stores
.com.br
1,773
.com
161
.net.br
8
.net
7
.org.br
6
.shop
4
.site
4
.store
3
.art.br
2
.eco.br
2

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

Name
Domain
Rank
Created
Bolsonaro Store
143,371
2023/04/14
www.klin.com.br
169,580
2020/11/06
Wöllner
199,727
2016/12/30
MINISO Brasil
287,873
2023/06/30
Aldeia Vape / POD
290,552
2023/09/15

New wBuy Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
3D Arts
3,487,993
2024/02/23
Vapokings
3,507,840
2024/02/23
Mora Presentes
5,998,321
2024/02/23
Use Naomi
6,223,005
2024/02/23
Lorde J
6,400,758
2024/02/23

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 100 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Paris Essências
424,540
Tray Commerce
2024/02/05
By Helena Bordon
464,489
Shopify
2024/01/24
La Casa
642,787
Loja Integrada
2024/01/23
Beckelite
856,985
Shopify
2023/12/27
Dafel
880,367
Mercado Shops
2024/02/13

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 25 merchants to competitive platforms.

Here are the top wBuy stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Be Lingerie
2,674,108
Tray Commerce
2024/01/01
www.craftando.com.br
2,846,119
WooCommerce
2024/01/01
www.wshair.com.br
3,181,103
Tiendanube
2024/01/22
Jeonzis Store
3,246,883
Shopify
2024/01/29
www.kobaatacado.com.br
3,419,774
Tiendanube
2023/12/21

Get more insights on wBuy stores

Our search interface is easy to use and helps you find the wBuy stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on wBuy stores, create a free account and have a look for yourself.