The State of wBuy in 2023

In this report, we'll cover the following essential statistics on wBuy usage.

• wBuy growth
• Social media usage on wBuy stores
• Contact information on wBuy stores
• Top categories for wBuy stores
• Top countries for wBuy stores
• Number of employees for wBuy stores
• Number of products sold for wBuy stores
• Top wBuy technologies
• Top Shipping Carriers used by wBuy stores
• wBuy store top-level domain distribution
• Top wBuy stores
• New wBuy stores
• Stores switching to wBuy from other platforms
• Stores switching from wBuy to other platforms

wBuy Growth

At present, there are 1,269 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

• wBuy stores increased 8.6% quarter-over-quarter in 2022 Q4.
• wBuy stores increased 201% year-over-year in 2022 Q4.

It's hard to know exactly when a wBuy store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 63.8% of wBuy stores.
• Facebook is used by 40.5% of wBuy stores.
• YouTube is used by 8.7% of wBuy stores.

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 70% of wBuy stores provide a phone number on their website
• 63% of wBuy stores have an email on their website

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

• 1.5% of wBuy stores sell Apparel products.
• 0.5% of wBuy stores sell Home & Garden products.
• 0.3% of wBuy stores sell Beauty & Fitness products.

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

• 89.8% of wBuy stores are in Brazil
• 0.1% of wBuy stores are in Montenegro

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

• 0.2% of wBuy stores have 10 - 24 employees.
• 0.2% of wBuy stores have 25 - 49 employees.
• 0.1% of wBuy stores have 1 - 9 employees.

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

• 19.1% of wBuy stores sell 1 - 9 different products.
• 19.1% of wBuy stores sell 100 - 249 different products.
• 14.7% of wBuy stores sell 25 - 49 different products.

Top Technologies on wBuy Stores

We're tracking 39 different technologies that have 6,211 collective installs on wBuy stores.

• reCAPTCHA is used by 98.2% of wBuy stores.
• Cloudfront CDN is used by 88.3% of wBuy stores.
• Facebook Pixel is used by 57.7% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

• Correios is used by 5.9% of wBuy stores.
• Fedex is used by 0.1% of wBuy stores.
• UPS is used by 0.1% of wBuy stores.

Here are the top 3 shipping carriers across all wBuy stores.

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

• 87.0% of wBuy stores have a .com.br domain.
• 9.9% of wBuy stores have a .com domain.
• 0.8% of wBuy stores have a .org.br domain.

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

New wBuy Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 76 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 15 merchants to competitive platforms.

Here are the top wBuy stores that have recently changed to a competitive platform.

Get more insights on wBuy stores

Our search interface is easy to use and helps you find the wBuy stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on wBuy stores, create a free account and have a look for yourself.