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The State of wBuy in 2025

Updated Apr 25 2025

In this report, we'll cover the following essential statistics on wBuy usage.

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wBuy Growth

At present, there are 2,309 live stores running on the wBuy platform.

Here is the historical growth of stores running wBuy.

  • wBuy stores increased 1.3% quarter-over-quarter in 2025 Q1.
  • wBuy stores increased 8% year-over-year in 2025 Q1.
Quarter
Active Stores
2022 Q2
63
2022 Q3
1,271
2022 Q4
1,273
2023 Q1
1,322
2023 Q2
1,554
2023 Q3
1,749
2023 Q4
1,906
2024 Q1
2,106
2024 Q2
2,114
2024 Q3
2,367
2024 Q4
2,256
2025 Q1
2,279
2025 Q2 (to date)
2,309
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a wBuy store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On wBuy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 71.4% of wBuy stores.
  • WhatsApp is used by 38.1% of wBuy stores.
  • Facebook is used by 33.0% of wBuy stores.
Type
Stores
Instagram
1,648
WhatsApp
880
Facebook
762
YouTube
304
Tiktok
131
LinkedIn
42
Twitter
38
Pinterest
14
Snapchat
1

Contact Information On wBuy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of wBuy stores provide a phone number on their website
  • 73% of wBuy stores have an email on their website
Type
Stores
Phone
1,772
Email
1,684

Top Categories For wBuy Stores

Here is the breakdown of industry verticals for stores on wBuy.

  • 0.8% of wBuy stores sell Apparel products.
  • 0.4% of wBuy stores sell Beauty & Fitness products.
  • 0.3% of wBuy stores sell Home & Garden products.

Top Countries For wBuy Stores

Here are the top countries for stores using wBuy.

  • 90.9% of wBuy stores are in Brazil
  • 0.1% of wBuy stores are in Saint Vincent and the Grenadines
  • 0.0% of wBuy stores are in Cocos (Keeling) Islands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For wBuy Stores

Here is the breakdown of wBuy stores by the number of employees.

  • 99.6% of wBuy stores have Unknown employees.
  • 0.2% of wBuy stores have 1 - 9 employees.
  • 0.1% of wBuy stores have 10 - 24 employees.
Employees
Stores
Unknown
2,300
1 - 9
5
10 - 24
2
25 - 49
1
100 - 249
1

Number Of Products Sold For wBuy Stores

Here is the breakdown of wBuy stores by the number of products that they sell.

  • 20.7% of wBuy stores sell 1 - 9 different products.
  • 16.6% of wBuy stores sell 100 - 249 different products.
  • 15.7% of wBuy stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
478
10 - 24
183
25 - 49
362
50 - 99
84
100 - 249
384
250 - 999
212
1000 - 4999
64
5000 - 9999
13
10000 - 24999
4
100000 - 249999
1

Top Technologies on wBuy Stores

We're tracking 53 different technologies that have 12,696 collective installs on wBuy stores.

  • reCAPTCHA is used by 100.0% of wBuy stores.
  • Facebook Pixel is used by 69.6% of wBuy stores.
  • Google Tag Manager is used by 63.8% of wBuy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all wBuy stores.

Top Shipping Carriers Used By wBuy Stores

  • Correios is used by 5.9% of wBuy stores.
  • UPS is used by 0.1% of wBuy stores.
  • Fedex is used by 0.1% of wBuy stores.

Here are the top 5 shipping carriers across all wBuy stores.

Shipping Carrier
Stores
Correios
137
UPS
3
Fedex
2
ORLEN
1
USPS
1

wBuy Store Top-level Domain Distribution

Here is the top-level domain distribution for wBuy stores.

  • 89.9% of wBuy stores have a .com.br domain.
  • 8.1% of wBuy stores have a .com domain.
  • 0.3% of wBuy stores have a .org.br domain.
Top-level Domain
Stores
.com.br
2,075
.com
186
.org.br
7
.net
6
.net.br
5
.shop
4
.eco.br
3
.ind.br
3
.com.vc
2
.online
2

Top wBuy Stores

Here are the top stores, powered by wBuy, ordered by store rank.

Name
Domain
Rank
Created
Aldeia Vape
76,471
2023/09/15
www.klin.com.br
97,187
2020/11/06
Love Store Makeup
116,630
2021/04/09
Novadecora
162,520
2019/04/12
Login Inform�tica
204,906
2021/12/03

New wBuy Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Lord Sapatos Masculinos
3,101,922
2025/04/25
Imp�rio Grifes 01
4,045,901
2025/04/25
Imp�rio Mariah
6,900,928
2025/04/25
QUERUBIM
6,907,452
2025/04/25
Andix
7,155,477
2025/04/25

Stores Switching to wBuy From Other Platforms

Over the last 90 days, wBuy has taken 102 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to wBuy from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BELL�SSIMA MAKEUP
295,914
Loja Integrada
2025/03/03
Rede Manaus
509,025
Magento
2025/02/21
Petit Galerie
543,062
JET
2025/03/16
BellaPhytus
707,822
Tray Commerce
2025/03/04
casaindaia.com.br
853,784
Custom Cart
2025/04/07

Stores Switching from wBuy To Other Platforms

Over the last 90 days, wBuy has lost 33 merchants to competitive platforms.

Here are the top wBuy stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.armazemdomusico.com.br
551,591
Loja Integrada
2025/04/06
www.pedrabrasilcristais.com.br
1,412,578
Tiendanube
2025/03/03
Metal M�quinas
1,920,767
Custom Cart
2025/02/12
www.jaguarcalcadosloja.com
2,701,883
Tiendanube
2025/04/06
Labellinha Kids
3,382,291
Tiendanube
2025/04/13

Get more insights on wBuy stores

Our search interface is easy to use and helps you find the wBuy stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on wBuy stores, create a free account and have a look for yourself.