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Wix Stores in Italy

Updated Jun 6 2025

There are 10,456 live Wix stores in Italy.

In this report, we'll cover the following essential statistics on Wix stores in Italy.

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Wix Growth in Italy

  • Wix stores in Italy increased 27.1% quarter-over-quarter in 2025 Q1.
  • Wix stores in Italy increased 28% year-over-year in 2025 Q1.

Here is Wix's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2020 Q2
3,867
2020 Q3
3,672
2020 Q4
3,561
2021 Q1
3,926
2021 Q2
2,129
2021 Q3
8,997
2021 Q4
9,072
2022 Q1
10,275
2022 Q2
8,155
2022 Q3
7,846
2022 Q4
6,874
2023 Q1
6,330
2023 Q2
6,078
2023 Q3
6,393
2023 Q4
6,769
2024 Q1
6,436
2024 Q2
6,800
2024 Q3
6,952
2024 Q4
7,740
2025 Q1
8,224
2025 Q2 (to date)
10,456
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q201,0002,0003,0004,0005,0006,0007,0008,0009,00010,00011,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Wix Stores In Italy

Here is the breakdown of industry verticals for Wix stores in Italy.

  • 10.5% of Wix stores in Italy sell Apparel products.
  • 9.3% of Wix stores in Italy sell Food & Drink products.
  • 6.1% of Wix stores in Italy sell Beauty & Fitness products.
NoneApparelFood & DrinkBeauty & FitnessArts & EntertainmentHome & GardenTravelBusiness & IndustrialHealthPeople & SocietySportsAutos & VehiclesJobs & Education

Social Media Usage On Wix Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 64.1% of Wix stores in Italy.
  • Facebook is used by 50.2% of Wix stores in Italy.
  • YouTube is used by 10.0% of Wix stores in Italy.
Type
Stores
Instagram
6,699
Facebook
5,246
YouTube
1,049
LinkedIn
558
Tiktok
551
Twitter
514
WhatsApp
368
Pinterest
289

Contact Information On Wix Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Wix stores in Italy have an email on their website
  • 58% of Wix stores in Italy provide a phone number on their website
Type
Stores
Email
6,779
Phone
6,028

Provinces With The Most Wix Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Wix stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 667 Wix stores in Italy are based in Lombardia.
  • 417 Wix stores in Italy are based in Lazio.
  • 370 Wix stores in Italy are based in Veneto.
Province
Stores
667
417
370
280
241
222
220
139
132
116
101
100

Cities With The Most Wix Stores in Italy

Here is the city distribution of Wix stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 6,656 Wix stores in Italy are based in Unknown.
  • 203 Wix stores in Italy are based in Milano.
  • 168 Wix stores in Italy are based in Roma.
City
Stores
6,656
203
168
104
84
66
47
42
41
37
33
31
27
27

Number of Employees for Wix stores in Italy

  • 99.7% of Wix stores in Italy have Unknown employees.
  • 0.1% of Wix stores in Italy have 1 - 9 employees.
  • 0.1% of Wix stores in Italy have 25 - 49 employees.

Here is the breakdown of Wix stores in Italy by the number of employees.

Employees
Stores
Unknown
10,421
1 - 9
14
10 - 24
1
25 - 49
10
50 - 99
4
100 - 249
1
250 - 999
3
1000 - 4999
2
Unknown

Top Shipping Carriers For Wix Stores In Italy

  • 0.7% of Wix stores in Italy ship by UPS.
  • 0.3% of Wix stores in Italy ship by Fedex.
  • 0.1% of Wix stores in Italy ship by Royal Mail.

Here are the top shipping carriers for Wix stores in Italy.

Shipping Carrier
Stores
UPS
69
Fedex
29
Royal Mail
7
USPS
4
TNT
1
China Post
1
Canada Post
1
Japan Post
1
DHL
1
Correos
1

Top-level Domain Distribution For Wix Stores In Italy

.com is the most common top-level domain, by far, for world-wide Wix stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 53.5% of Wix stores in Italy have a .com domain.
  • 37.2% of Wix stores in Italy have a .it domain.
  • 2.5% of Wix stores in Italy have a .net domain.

Here is the top-level domain distribution for Wix stores in Italy.

Top-level Domain
Stores
.com
5,598
.it
3,892
.net
260
.org
139
.shop
119
.eu
87
.store
69
.info
56
.online
32
.art
25
.com.it.net

Top Wix Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
www.romaexperience.com
37,220
2016/12/30
www.tuscan-wine-tours.com
64,385
2016/12/30
Nessun Dorma
101,687
2018/06/15
Gattonero
104,442
2021/02/19
AC diagnosis
125,348
2020/05/01

Get more insights on Wix stores

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  • Domain type
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