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Wix Stores in Italy

Updated May 23 2025

There are 18,235 live Wix stores in Italy.

In this report, we'll cover the following essential statistics on Wix stores in Italy.

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Wix Growth in Italy

  • Wix stores in Italy increased 121.7% quarter-over-quarter in 2025 Q1.
  • Wix stores in Italy increased 28% year-over-year in 2025 Q1.

Here is Wix's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2020 Q2
3,867
2020 Q3
3,672
2020 Q4
3,561
2021 Q1
3,926
2021 Q2
2,129
2021 Q3
8,997
2021 Q4
9,072
2022 Q1
10,275
2022 Q2
8,155
2022 Q3
7,846
2022 Q4
6,874
2023 Q1
6,330
2023 Q2
6,078
2023 Q3
6,393
2023 Q4
6,769
2024 Q1
6,436
2024 Q2
6,800
2024 Q3
6,952
2024 Q4
7,740
2025 Q1
8,224
2025 Q2 (to date)
18,235
Active Stores by Quarter
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202,0004,0006,0008,00010,00012,00014,00016,00018,00020,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Wix Stores In Italy

Here is the breakdown of industry verticals for Wix stores in Italy.

  • 1.6% of Wix stores in Italy sell Travel products.
  • 1.2% of Wix stores in Italy sell Apparel products.
  • 1.1% of Wix stores in Italy sell Food & Drink products.

Social Media Usage On Wix Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 58.4% of Wix stores in Italy.
  • Facebook is used by 43.9% of Wix stores in Italy.
  • YouTube is used by 8.1% of Wix stores in Italy.
Type
Stores
Instagram
10,656
Facebook
8,014
YouTube
1,476
LinkedIn
920
Twitter
701
Tiktok
682
WhatsApp
602
Pinterest
342

Contact Information On Wix Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of Wix stores in Italy have an email on their website
  • 60% of Wix stores in Italy provide a phone number on their website
Type
Stores
Email
11,468
Phone
11,020

Provinces With The Most Wix Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Wix stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 897 Wix stores in Italy are based in Lombardia.
  • 648 Wix stores in Italy are based in Lazio.
  • 495 Wix stores in Italy are based in Veneto.

Cities With The Most Wix Stores in Italy

Here is the city distribution of Wix stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 12,959 Wix stores in Italy are based in Unknown.
  • 278 Wix stores in Italy are based in Roma.
  • 272 Wix stores in Italy are based in Milano.
City
Stores
12,959
278
272
157
132
92
77
64
59
52
46
39
38
38

Number of Employees for Wix stores in Italy

  • 99.7% of Wix stores in Italy have Unknown employees.
  • 0.1% of Wix stores in Italy have 1 - 9 employees.
  • 0.1% of Wix stores in Italy have 25 - 49 employees.

Here is the breakdown of Wix stores in Italy by the number of employees.

Employees
Stores
Unknown
18,187
1 - 9
18
10 - 24
3
25 - 49
14
50 - 99
6
250 - 999
3
1000 - 4999
4
Unknown

Top Shipping Carriers For Wix Stores In Italy

  • 0.4% of Wix stores in Italy ship by UPS.
  • 0.2% of Wix stores in Italy ship by Fedex.
  • 0.0% of Wix stores in Italy ship by Royal Mail.

Here are the top shipping carriers for Wix stores in Italy.

Shipping Carrier
Stores
UPS
77
Fedex
32
Royal Mail
7
USPS
4
DHL
2
TNT
1
ORLEN
1
China Post
1
La Poste
1
Canada Post
1

Top-level Domain Distribution For Wix Stores In Italy

.com is the most common top-level domain, by far, for world-wide Wix stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 52.6% of Wix stores in Italy have a .com domain.
  • 38.5% of Wix stores in Italy have a .it domain.
  • 2.5% of Wix stores in Italy have a .net domain.

Here is the top-level domain distribution for Wix stores in Italy.

Top-level Domain
Stores
.com
9,597
.it
7,012
.net
453
.org
294
.eu
141
.shop
136
.info
117
.store
73
.online
62
.biz
34
.com.it.net.org

Top Wix Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Cipriani
3,089
2019/08/23
www.romaexperience.com
46,509
2016/12/30
www.tuscan-wine-tours.com
71,517
2016/12/30
WAKO
107,017
2020/08/14
Gattonero
108,395
2021/02/19

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
  • Creation date
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  • Domain type
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