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HubSpot Integration

HubSpot is a leading customer relationship management platform.

With the HubSpot integration enabled, accounts on all paid plans can manually create new HubSpot companies from Store Leads domains. Existing HubSpot companies can also be manually updated.

Accounts on the Pro or Elite plans can also:

  • Update all existing HubSpot companies and contacts with the latest Store Leads data. This can configured to happen automatically as soon as we refresh our data (weekly) or triggered manually.
  • Automatically update HubSpot companies and contacts when they are manually created or modified within HubSpot.
  • Automatically create new HubSpot companies for any new stores on a list.
  • Automatically create new HubSpot contacts from the non-personal email addresses in the Store Leads database.
  • Export domains to a CSV file that is compatible with HubSpot CSV import. This is useful for initially creating companies in HubSpot or for manual bulk updates.

Enabling the HubSpot Integration

  1. To enable the HubSpot integration, visit the Integrations page in the Dashboard and click on HubSpot.

    HubSpot Integration Summary
    HubSpot Integration Summary.
  2. You'll see a page that summarizes the HubSpot integration. Click the enable button to proceed.

    Enable HubSpot Integration
    Enable HubSpot Integration.
  3. At this point, you may be asked to login to your HubSpot instance. You'll also be asked for permission to allow Store Leads to manage data in your HubSpot instance. You must approve this request in order to use the HubSpot integration.

    Once you approve the request, your HubSpot integration will be enabled. As soon as the integration is enabled, we scan your HubSpot instance to determine the overlap between companies in HubSpot and domains in the Store Leads database.

Disabling the HubSpot Integration

If you wish to deactivate the integration, simply click the disable button.

Disable HubSpot Integration
Disable HubSpot Integration.

Company Enrichment

By default, Store Leads will automatically enrich HubSpot companies every week when we publish our weekly data update. HubSpot companies are also enriched as soon as they are created or changed. HubSpot companies are only enriched if they have a Domain Property that matches a store in our database that your plan can access.

HubSpot Company Properties

By default, Store Leads data will be set in the following company properties.

sl_domain
The domain of the company's ecommerce store.
sl_rank
The Store Leads rank for the domain - a measure of the store's popularity relative to all other stores.
sl_platform_rank
The Store Leads platform rank for the domain - a measure of the store's popularity relative to all other stores on the same platform.
sl_platform
The ecommerce platform of the company's ecommerce store. (e.g., shopify or magento)
sl_country
The store's country code
sl_state
The state or province where the merchant is located (if known)
sl_city
The city where the merchant is located (if known)
sl_zip
The ZIP or postal code of the merchant (if known)
sl_facebook_account
The name of the company's Facebook account.
sl_facebookgroup_account
The name of the company's Facebook group.
sl_instagram_account
The name of the company's Instagram account.
sl_pinterest_account
The name of the company's Pinterest account.
sl_twitter_account
The name of the company's Twitter account.
sl_youtube_account
The name of the company's YouTube account.
sl_tiktok_account
The name of the company's TikTok account.
sl_facebook_followers
The number of Facebook followers.
sl_facebook_followers_30d
The change in the number of Facebook followers over the last 30 days.
sl_facebook_followers_30dp
The change in the percentage of Facebook followers over the last 30 days.
sl_facebookgroup_followers
The number of Facebook group followers.
sl_facebookgroup_followers_30d
The change in the number of Facebook group followers over the last 30 days.
sl_facebookgroup_followers_30dp
The change in the percentage of Facebook groupfollowers over the last 30 days.
sl_instagram_business_email
The business email of the Instagram account.
sl_instagram_business_phone
The business phone number of the Instagram account.
sl_instagram_category
The business category of the Instagram account.
sl_instagram_description
The biography of the Instagram account.
sl_instagram_followers
The number of Instagram followers.
sl_instagram_followers_30d
The change in the number of Instagram followers over the last 30 days.
sl_instagram_followers_30dp
The change in the percentage of Instagram followers over the last 30 days.
sl_instagram_posts
The number of Instagram posts.
sl_pinterest_followers
The number of Pinterest followers.
sl_pinterest_followers_30d
The change in the number of Pinterest followers over the last 30 days.
sl_pinterest_followers_30dp
The change in the percentage of Pinterest followers over the last 30 days.
sl_pinterest_posts
The number of Pinterest posts.
sl_tiktok_followers
The number of TikTok followers.
sl_tiktok_followers_30d
The change in the number of TikTok followers over the last 30 days.
sl_tiktok_followers_30dp
The change in the percentage of TikTok followers over the last 30 days.
sl_twitter_followers
The number of Twitter followers.
sl_twitter_followers_30d
The change in the number of Twitter followers over the last 30 days.
sl_twitter_followers_30dp
The change in the percentage of Twitter followers over the last 30 days.
sl_twitter_posts
The number of Twitter posts.
sl_youtube_followers
The number of YouTube followers.
sl_youtube_followers_30d
The change in the number of YouTube followers over the last 30 days.
sl_youtube_followers_30dp
The change in the percentage of YouTube followers over the last 30 days.
sl_status
The store's status (e.g., active or inactive)
sl_redirects_to
The domain that the company's store redirects to. Only set on domains in Redirects state.
sl_technologies
A list of third-party technologies installed on the company's store
sl_email_addresses
The email address(es) listed on the company's store.
sl_phone_numbers
The phone number(s) listed on the company's store.
sl_product_count
The number of products sold on the company's store
sl_plan
The name of the ecommerce platform's pricing plan that the merchant is using (if known). e.g. 'Shopify Plus'
sl_plan_changed_at
The date at which the company's changed to a new ecommerce plan (if any).
sl_merchant_name
The name of the merchant that is selling on the company's store.
sl_monthly_app_spend
The estimated amount the company spends on ecommerce apps every month.
sl_features
A list of features enabled on the domain. e.g., 'Shopify Pay'
sl_description
A text description of the company's store. Generally used to describe the goods and services provided by the merchant. Comes from the meta description tag on the stores's home page.
sl_title
The title tag on the stores's home page.
sl_currency_code
The 3-letter ISO currency code used on the company's store.
sl_created_at
The date at which the company's store was created.
sl_categories
A list of the company's store categories. Categories represent the stores's industry vertical (e.g., '/Apparel' or '/Beauty & Fitness/Face & Body Care')
sl_average_product_price
The average price of products sold in the company's store. Values in the major unit of the store's currency (e.g., dollars of USD).
sl_shopify_apps
A list of Shopify apps installed on the company's store
sl_magento_apps
A list of Magento apps installed on the company's store
sl_aliases
A list of alternate domain names for the company's store.
sl_estimated_sales
The store's estimated monthly sales (based on traffic estimates to the store's website). Values in USD dollars
sl_alexa_rank
The Alexa rank for the domain - a measure of the store's popularity relative to all other stores.
sl_source
The source of company creation (Store Leads)
sl_language
The language used on the store's ecommerce website
sl_employees
The number of employees working at the company that runs the store (if known).
sl_linkedin_url
The url of the store's LinkedIn page (if any)
sl_tags
The Store Leads tags for the store's ecommerce website

Use the "Company Property Mappings" section to customize the mappings between Store Leads data and HubSpot company properties.

HubSpot Company Property Mapping
HubSpot Company Property Mapping.

Manual Creation of HubSpot Companies

The HubSpot integration allows you to manually create companies in HubSpot from Store Leads domains. To do so, open the HubSpot integration menu by clicking on the HubSpot icon in the integration bar (which is in the top right corner of the page when you are looking at domain details in Store Leads).

Integration Bar
Integration Bar.

As long as the domain does not already exist in HubSpot, you'll be given the option to create a HubSpot company for the domain.

Create HubSpot Company
Create HubSpot Company.

As soon as you click Create HubSpot Company, Store Leads will create a new HubSpot company for the domain and set all the standard and custom fields configured for the integration.

Manual Update of HubSpot Companies

When you're looking at a domain in Store Leads that already exists as a HubSpot company, the HubSpot integration menu allows you to Open in HubSpot (which opens the HubSpot company in a new browser tab) and Update HubSpot Company. Clicking on the latter will immediately update the HubSpot company with all standard and custom fields configured for the integration.

Update HubSpot Company
Update HubSpot Company.

Bulk Creation of HubSpot Companies (via CSV Import)

To bulk create new HubSpot companies, use the Export tool and select the HubSpot Company CSV format. Since HubSpot does not let you upload a CSV that mixes new and existing companies, the resulting CSV file will only include domains that do not already exist in HubSpot.

HubSpot Company CSV Export Format
HubSpot Company CSV Export Format.

Follow the HubSpot instructions for uploading the resulting CSV to HubSpot. You'll be asked how to handle fields that conflict with existing information (overwrite or ignore) and you'll be given the option to apply custom tags.

Note: this feature is only available to accounts on the Pro or Elite plans.

Bulk Update of HubSpot Companies (via CSV Import)

To bulk update existing HubSpot companies, use the Export tool and select the HubSpot Company Update CSV format. The resulting CSV file will only include domains that already exist in HubSpot. Each row will include a unique identifier to ensure that duplicates are not created.

Note: this feature is only available to accounts on the Pro or Elite plans.

Automatic HubSpot Company Updates On New Store Leads Data

By default, we automatically keep the data you store in HubSpot in sync with the latest data on Store Leads by updating all your HubSpot companies as soon we publish new data (done weekly, typically on Mondays or Tuesdays).

You may disable this behavior by unchecking the "Enrich Companies" option.

HubSpot Enrich Companies Option
HubSpot Enrich Companies Option.

Instead of waiting until the next weekly data update, it is possible to manually trigger enrichment of all existing HubSpot companies. This can be useful if you change your Company Property Mappings and want the apply the changes to all HubSpot companies. To do so, click the "Enrich All Companies Now" button.

Enrich Companies Now Button
Enrich All Companies Now.

Note: this feature is only available to accounts on the Pro or Elite plans.

Automatic HubSpot Company Updates On Changes within HubSpot

When a new company is created or updated within HubSpot (e.g., manually creation in the HubSpot UI), we'll automatically update it immediately with all our available data.

Note: this feature is only available to accounts on the Pro or Elite plans.

Automatic HubSpot Company Creation On New Store Leads Data

New HubSpot companies can automatically be created during our weekly data updates for any new stores on a list.

To enable this functionality, go to any list and check the following option:

Create New in HubSpot
Create New in HubSpot.

Every week, as soon as we complete our data update, we'll find all lists that have this option enabled. We then find all stores on the list and a new HubSpot company will be created for all stores that do not already exist in HubSpot.

As an example, you can define a list as a saved search that contains all stores with at least 250,000 Instagram followers. By enabling this option on the list, you can ensure that your HubSpot instance will include all companies that have at least 250,000 Instagram followers (both now and in the future).

Note: this feature is only available to accounts on the Pro or Elite plans.

Contact Enrichment

Existing HubSpot contacts can be automatically enriched every week when we publish our weekly data update. Contacts will only be enriched if they are linked to a HubSpot company and that company has a Domain Property that matches a store in our database that your plan can access. It is also possible to enrich HubSpot contacts as soon as they are created or changed. To enable this, check the "Enrich contacts" option.

HubSpot Enrich Contacts Option
HubSpot Enrich Contacts Option.

HubSpot Contact Properties

Use the "Contact Property Mapping" section to customize the properties set on contact objects. The list of available properties for contacts is the same as the list of properties available for companies (see "HubSpot Company Properties" section above).

HubSpot Contact Creation

To create new contacts in HubSpot every time when we enrich HubSpot companies, enable the "Create new contacts in HubSpot" option. A separate contact will be created for each non-personal email address in the Store Leads database.

HubSpot Create Contacts Option
HubSpot Create Contacts Option.

Showing HubSpot Data Within Store Leads

To view HubSpot data directly within Store Leads, go to the HubSpot tab in the store details.

Store HubSpot details.

Here are more details on displaying HubSpot data within Store Leads.