HubSpot Integration
HubSpot is a leading customer relationship management platform.
With the HubSpot integration enabled, accounts on all plans can manually create new HubSpot companies from Store Leads domains. Existing HubSpot companies can also be manually updated.
Accounts on the Pro or Elite plans can also:
- Update all existing HubSpot companies and contacts with the latest Store Leads data. This can configured to happen automatically as soon as we refresh our data (weekly) or triggered manually.
- Automatically update HubSpot companies and contacts when they are manually created or modified within HubSpot.
- Automatically create new HubSpot companies for any new stores on a list.
- Automatically create new HubSpot contacts from the non-personal email addresses in the Store Leads database.
- Export domains to a CSV file that is compatible with HubSpot CSV import. This is useful for initially creating companies in HubSpot or for manual bulk updates.
Enabling the HubSpot Integration
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To enable the HubSpot integration, visit the Integrations page in the Dashboard and click on HubSpot.
HubSpot Integration Summary. -
You'll see a page that summarizes the HubSpot integration. Click the enable button to proceed.
Enable HubSpot Integration. -
At this point, you may be asked to login to your HubSpot instance. You'll also be asked for permission to allow Store Leads to manage data in your HubSpot instance. You must approve this request in order to use the HubSpot integration.
Once you approve the request, your HubSpot integration will be enabled. As soon as the integration is enabled, we scan your HubSpot instance to determine the overlap between companies in HubSpot and domains in the Store Leads database.
Disabling the HubSpot Integration
If you wish to deactivate the integration, simply click the disable button.

Company Enrichment
By default, Store Leads will automatically enrich HubSpot companies every week when we publish our weekly data update. HubSpot companies are also enriched as soon as they are created or changed. HubSpot companies are only enriched if they have a Domain Property that matches a store in our database that your plan can access.
HubSpot Company Properties
By default, Store Leads data will be set in the following company properties.
Use the "Company Property Mappings" section to customize the mappings between Store Leads data and HubSpot company properties.

Manual Creation of HubSpot Companies
The HubSpot integration allows you to manually create companies in HubSpot from Store Leads domains. To do so, open the HubSpot integration menu by clicking on the HubSpot icon in the integration bar (which is in the top right corner of the page when you are looking at domain details in Store Leads).

As long as the domain does not already exist in HubSpot, you'll be given the option to create a HubSpot company for the domain.

As soon as you click Create HubSpot Company, Store Leads will create a new HubSpot company for the domain and set all the standard and custom fields configured for the integration.
Manual Update of HubSpot Companies
When you're looking at a domain in Store Leads that already exists as a HubSpot company, the HubSpot integration menu allows you to Open in HubSpot (which opens the HubSpot company in a new browser tab) and Update HubSpot Company. Clicking on the latter will immediately update the HubSpot company with all standard and custom fields configured for the integration.

Bulk Creation of HubSpot Companies (via CSV Import)
To bulk create new HubSpot companies, use the Export tool and select the HubSpot Company CSV format. Since HubSpot does not let you upload a CSV that mixes new and existing companies, the resulting CSV file will only include domains that do not already exist in HubSpot.

Follow the HubSpot instructions for uploading the resulting CSV to HubSpot. You'll be asked how to handle fields that conflict with existing information (overwrite or ignore) and you'll be given the option to apply custom tags.
Note: this feature is only available to accounts on the Pro or Elite plans.
Bulk Update of HubSpot Companies (via CSV Import)
To bulk update existing HubSpot companies, use the Export tool and select the HubSpot Company Update CSV format. The resulting CSV file will only include domains that already exist in HubSpot. Each row will include a unique identifier to ensure that duplicates are not created.
Note: this feature is only available to accounts on the Pro or Elite plans.
Automatic HubSpot Company Updates On New Store Leads Data
By default, we automatically keep the data you store in HubSpot in sync with the latest data on Store Leads by updating all your HubSpot companies as soon we publish new data (done weekly, typically on Mondays or Tuesdays).
You may disable this behavior by unchecking the "Enrich Companies" option.

Instead of waiting until the next weekly data update, it is possible to manually trigger enrichment of all existing HubSpot companies. This can be useful if you change your Company Property Mappings and want the apply the changes to all HubSpot companies. To do so, click the "Enrich All Companies Now" button.

Note: this feature is only available to accounts on the Pro or Elite plans.
Automatic HubSpot Company Updates On Changes within HubSpot
When a new company is created or updated within HubSpot (e.g., manually creation in the HubSpot UI), we'll automatically update it immediately with all our available data.
Note: this feature is only available to accounts on the Pro or Elite plans.
Automatic HubSpot Company Creation On New Store Leads Data
New HubSpot companies can automatically be created during our weekly data updates for any new stores on a list.
To enable this functionality, go to any list and check the following option:

Every week, as soon as we complete our data update, we'll find all lists that have this option enabled. We then find all stores on the list and a new HubSpot company will be created for all stores that do not already exist in HubSpot.
As an example, you can define a list as a saved search that contains all stores with at least 250,000 Instagram followers. By enabling this option on the list, you can ensure that your HubSpot instance will include all companies that have at least 250,000 Instagram followers (both now and in the future).
Note: this feature is only available to accounts on the Pro or Elite plans.
Contact Enrichment
Existing HubSpot contacts can be automatically enriched every week when we publish our weekly data update. Contacts will only be enriched if they are linked to a HubSpot company and that company has a Domain Property that matches a store in our database that your plan can access. It is also possible to enrich HubSpot contacts as soon as they are created or changed. To enable this, check the "Enrich contacts" option.

HubSpot Contact Properties
Use the "Contact Property Mapping" section to customize the properties set on contact objects. The list of available properties for contacts is the same as the list of properties available for companies (see "HubSpot Company Properties" section above).
HubSpot Contact Creation
To create new contacts in HubSpot every time when we enrich HubSpot companies, enable the "Create new contacts in HubSpot" option. A separate contact will be created for each non-personal email address in the Store Leads database.
