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The State of Ochre in 2021

Updated Jul 23 2021

In this report, we'll cover the following essential statistics on Ochre usage.

Download a complete list of Ochre stores with a paid account.
Create a free account to get a feel for the data we provide.

Ochre Growth

At present, there are 284 live stores running on the Ochre platform.

Here is the historical growth of stores running Ochre.

  • Ochre stores increased 131.9% quarter-over-quarter in 2021 Q2.
  • Ochre stores increased 715% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q2
1
2018 Q1
2
2018 Q2
5
2019 Q1
3
2019 Q2
1
2019 Q4
4
2020 Q1
4
2020 Q2
4
2020 Q3
4
2020 Q4
5
2021 Q1
74
2021 Q2
153
2021 Q3 (to date)
15
Cumulative Stores by Quarter

It's hard to know exactly when a Ochre store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ochre Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 43.3% of Ochre stores.
  • Twitter is used by 40.5% of Ochre stores.
  • Instagram is used by 25.4% of Ochre stores.
Type
Stores
Facebook
123
Twitter
115
Instagram
72
YouTube
59
Facebook Group
1

Contact Information On Ochre Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of Ochre stores have an email on their website
Type
Stores
Email
13

Top Categories For Ochre Stores

Here is the breakdown of industry verticals for stores on Ochre.

  • 76.1% of Ochre stores sell Arts & Entertainment products.
  • 3.9% of Ochre stores sell Apparel products.
  • 2.1% of Ochre stores sell Computers products.

Top Countries For Ochre Stores

Here are the top countries for stores using Ochre.

  • 12.3% of Ochre stores are in United Kingdom
  • 4.2% of Ochre stores are in United States
  • 2.1% of Ochre stores are in France
  • 0.7% of Ochre stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For Ochre Stores

Here is the breakdown of Ochre stores by the number of products that they sell.

  • 2.1% of Ochre stores sell 1 - 9 different products.
  • 1.4% of Ochre stores sell 10 - 24 different products.
  • 0.7% of Ochre stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
6
10 - 24
4
25 - 49
2
100 - 249
1
250 - 999
2
1000 - 4999
1
25000 - 99999
1

Top Technologies on Ochre Stores

We're tracking 12 different technologies that have 1,265 collective installs on Ochre stores.

  • Google Tag Manager is used by 100.0% of Ochre stores.
  • Zendesk is used by 100.0% of Ochre stores.
  • Cloudfront CDN is used by 99.3% of Ochre stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochre stores.

Ochre Store Top-level Domain Distribution

.com is the most popular top-level domain for Ochre stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 50.0% of Ochre stores have a .com domain.
  • 31.0% of Ochre stores have a .store domain.
  • 9.9% of Ochre stores have a .net domain.
Top-level Domain
Stores
.com
142
.store
88
.net
28
.co.uk
10
.co
4
.tv
2
.world
2
.eu
1
.ga
1
.ht
1

Top Ochre Stores

Here are the top stores, powered by Ochre, ordered by store rank.

Name
Domain
Rank
Created
Bleep
9,328
2016/12/30
Stereolab
97,943
2016/12/30
Soundway Records
102,685
2016/12/30
Iceage
110,019
2018/05/18
Ochre
129,212
2021/02/19

New Ochre Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Oscar And the Wolf
2,376,798
2021/07/23
Sega Bodega
5,750,335
2021/07/23
Terrible Merch
2,393,762
2021/07/16
Charlotte Gainsbourg
4,686,368
2021/07/09
BEZ X DOORLY
5,854,639
2021/07/09

Stores Switching to Ochre From Other Platforms

Over the last 90 days, Ochre has taken 221 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Ochre from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Bleep
9,328
Custom Cart
2021/07/03
Stereolab
97,943
Custom Cart
2021/07/05
Soundway Records
102,685
Custom Cart
2021/07/03
Iceage
110,019
Custom Cart
2021/07/05
Ochre
129,212
Custom Cart
2021/07/05

Stores Switching from Ochre To Other Platforms

Over the last 90 days, Ochre has lost 1 merchants to competitive platforms.

Platform
Stores

Here are the top Ochre stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Sola Terra
5,907,444
Custom Cart
2021/07/15

Get more insights on Ochre stores

Our search interface is easy to use and helps you find the Ochre stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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