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The State of Ochre in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Ochre usage.

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Ochre Growth

At present, there are 312 live stores running on the Ochre platform.

Here is the historical growth of stores running Ochre.

  • Ochre stores increased 0.7% quarter-over-quarter in 2022 Q2.
  • Ochre stores increased 19% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q2
2
2018 Q1
2
2018 Q2
5
2019 Q1
4
2019 Q2
2
2019 Q4
4
2020 Q1
4
2020 Q2
4
2020 Q3
2
2020 Q4
4
2021 Q1
66
2021 Q2
133
2021 Q3
27
2021 Q4
10
2022 Q1
6
2022 Q2
2
2022 Q3 (to date)
30
Cumulative Stores by Quarter

It's hard to know exactly when a Ochre store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Ochre Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 44.2% of Ochre stores.
  • Facebook is used by 42.3% of Ochre stores.
  • Twitter is used by 39.1% of Ochre stores.
Type
Stores
Instagram
138
Facebook
132
Twitter
122
YouTube
70
Tiktok
1
Facebook Group
1
LinkedIn
1

Contact Information On Ochre Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 4% of Ochre stores have an email on their website
  • 3% of Ochre stores provide a phone number on their website
Type
Stores
Email
13
Phone
10

Top Categories For Ochre Stores

Here is the breakdown of industry verticals for stores on Ochre.

  • 78.5% of Ochre stores sell Arts & Entertainment products.
  • 2.6% of Ochre stores sell Apparel products.
  • 2.6% of Ochre stores sell People & Society products.

Top Countries For Ochre Stores

Here are the top countries for stores using Ochre.

  • 14.7% of Ochre stores are in United Kingdom
  • 3.2% of Ochre stores are in United States
  • 1.3% of Ochre stores are in France
  • 1.0% of Ochre stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochre Stores

Here is the breakdown of Ochre stores by the number of employees.

  • 0.3% of Ochre stores have 1 - 9 employees.
  • 0.3% of Ochre stores have 10 - 24 employees.
Employees
Stores
1 - 9
1
10 - 24
1

Number Of Products Sold For Ochre Stores

Here is the breakdown of Ochre stores by the number of products that they sell.

  • 29.5% of Ochre stores sell 1 - 9 different products.
  • 25.6% of Ochre stores sell 250 - 999 different products.
  • 12.8% of Ochre stores sell 50 - 99 different products.
Products Sold
Stores
1 - 9
92
10 - 24
20
25 - 49
6
50 - 99
40
100 - 249
31
250 - 999
80
1000 - 4999
2
25000 - 99999
1
100000 - 249999
1

Top Technologies on Ochre Stores

We're tracking 13 different technologies that have 1,319 collective installs on Ochre stores.

  • Google Tag Manager is used by 100.0% of Ochre stores.
  • Zendesk is used by 100.0% of Ochre stores.
  • Cloudfront CDN is used by 99.4% of Ochre stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochre stores.

Top Shipping Carriers Used By Ochre Stores

  • Royal Mail is used by 2.9% of Ochre stores.
  • Fedex is used by 0.3% of Ochre stores.
  • UPS is used by 0.3% of Ochre stores.

Here are the top 4 shipping carriers across all Ochre stores.

Shipping Carrier
Stores
Royal Mail
9
Fedex
1
UPS
1
USPS
1

Ochre Store Top-level Domain Distribution

.com is the most popular top-level domain for Ochre stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 52.6% of Ochre stores have a .com domain.
  • 26.9% of Ochre stores have a .store domain.
  • 10.3% of Ochre stores have a .net domain.
Top-level Domain
Stores
.com
164
.store
84
.net
32
.co.uk
12
.co
5
.org
3
.tv
3
.world
3
.band
1
.eu
1

Top Ochre Stores

Here are the top stores, powered by Ochre, ordered by store rank.

Name
Domain
Rank
Created
Bleep
11,914
2016/12/30
RA Store
132,763
2019/11/15
Stereolab
137,388
2016/12/30
Beth Orton
140,102
2022/06/17
Iceage
157,572
2018/05/18

New Ochre Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Arlo Parks
867,298
2022/09/16
THINK LIKE A KEY
10,167,437
2022/09/16
Confidence Man
5,234,031
2022/08/05
Ezra Collective
164,618
2022/07/15
Jean Thackray
575,680
2022/07/15

Stores Switching to Ochre From Other Platforms

Over the last 90 days, Ochre has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Ochre from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
PVA
1,903,597
Custom Cart
2022/07/25

Stores Switching from Ochre To Other Platforms

Over the last 90 days, Ochre has lost 2 merchants to competitive platforms.

Platform
Stores

Here are the top Ochre stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
SPARKS
472,799
Shopify
2022/09/12
Viagra Boys
1,791,363
Custom Cart
2022/07/25

Get more insights on Ochre stores

Our search interface is easy to use and helps you find the Ochre stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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