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The State of Ochre in 2025

Updated Jun 13 2025

In this report, we'll cover the following essential statistics on Ochre usage.

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Ochre Growth

At present, there are 418 live stores running on the Ochre platform.

Here is the historical growth of stores running Ochre.

  • Ochre stores increased 0.7% quarter-over-quarter in 2025 Q1.
  • Ochre stores increased 5% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q3
294
2021 Q4
300
2022 Q1
302
2022 Q2
300
2022 Q3
312
2022 Q4
326
2023 Q1
331
2023 Q2
382
2023 Q3
393
2023 Q4
393
2024 Q1
396
2024 Q2
410
2024 Q3
433
2024 Q4
417
2025 Q1
415
2025 Q2 (to date)
418
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2050100150200250300350400450

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochre store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochre Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.8% of Ochre stores.
  • Facebook is used by 42.8% of Ochre stores.
  • Twitter is used by 38.5% of Ochre stores.
Type
Stores
Instagram
208
Facebook
179
Twitter
161
YouTube
104
Soundcloud
71
LinkedIn
12
Applemusic
5
Tiktok
5
Facebook Group
1

Contact Information On Ochre Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 8% of Ochre stores have an email on their website
  • 2% of Ochre stores provide a phone number on their website
Type
Stores
Email
33
Phone
8

Top Categories For Ochre Stores

Here is the breakdown of industry verticals for stores on Ochre.

  • 86.6% of Ochre stores sell Arts & Entertainment products.
  • 3.3% of Ochre stores sell People & Society products.
  • 1.7% of Ochre stores sell Apparel products.

Top Countries For Ochre Stores

Here are the top countries for stores using Ochre.

  • 22.0% of Ochre stores are in United States
  • 11.5% of Ochre stores are in United Kingdom
  • 0.5% of Ochre stores are in Sweden
  • 0.5% of Ochre stores are in Ireland
United StatesUnited Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochre Stores

Here is the breakdown of Ochre stores by the number of employees.

  • 96.2% of Ochre stores have Unknown employees.
  • 1.7% of Ochre stores have 250 - 999 employees.
  • 0.7% of Ochre stores have 10 - 24 employees.
Employees
Stores
Unknown
402
1 - 9
2
10 - 24
3
25 - 49
2
100 - 249
2
250 - 999
7
Unknown250 - 999

Number Of Products Sold For Ochre Stores

Here is the breakdown of Ochre stores by the number of products that they sell.

  • 40.2% of Ochre stores sell 1 - 9 different products.
  • 6.9% of Ochre stores sell 100 - 249 different products.
  • 6.2% of Ochre stores sell 50 - 99 different products.
Products Sold
Stores
1 - 9
168
10 - 24
20
25 - 49
7
50 - 99
26
100 - 249
29
250 - 999
20
1000 - 4999
2
25000 - 99999
1
100000 - 249999
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on Ochre Stores

We're tracking 21 different technologies that have 2,269 collective installs on Ochre stores.

  • Google Tag Manager is used by 100.0% of Ochre stores.
  • Google Adsense is used by 100.0% of Ochre stores.
  • Zendesk is used by 100.0% of Ochre stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochre stores.

Top Shipping Carriers Used By Ochre Stores

  • Royal Mail is used by 5.0% of Ochre stores.
  • USPS is used by 0.7% of Ochre stores.
  • Fedex is used by 0.5% of Ochre stores.

Here are the top 4 shipping carriers across all Ochre stores.

Shipping Carrier
Stores
Royal Mail
21
USPS
3
Fedex
2
UPS
1

Ochre Store Top-level Domain Distribution

Here is the top-level domain distribution for Ochre stores.

  • 41.6% of Ochre stores have a .store domain.
  • 39.2% of Ochre stores have a .com domain.
  • 8.9% of Ochre stores have a .net domain.
Top-level Domain
Stores
.store
174
.com
164
.net
37
.co.uk
12
.co
9
.org
4
.tv
3
.world
3
.band
2
.eu
2
.store.com.net.co.uk.co

Top Ochre Stores

Here are the top stores, powered by Ochre, ordered by store rank.

Name
Domain
Rank
Created
Made By Mutant
41,020
2024/01/26
Puma Blue
150,698
2021/03/19
Sessa
644,404
2022/01/21
Bleep
651,653
2016/12/30
Ed Banger records
687,672
2016/12/30

New Ochre Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Hopeless Records UK Store
12,413,774
2025/06/06
Numbers
12,412,884
2025/05/30
Disco Pogo
12,386,659
2025/05/16
Kiwi Rekords
13,248,246
2025/05/09
Thea Grant
12,416,162
2025/05/02

Stores Switching to Ochre From Other Platforms

Over the last 90 days, Ochre has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores
1
WixShopify

Here are the top stores that have switched to Ochre from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Honeymart
1,591,859
Shopify
2025/06/13
Accidental
2,519,214
Wix
2025/05/01

Get more insights on Ochre stores

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  • Domain type
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