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The State of Ochre in 2023

Updated Dec 1 2023

In this report, we'll cover the following essential statistics on Ochre usage.

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Ochre Growth

At present, there are 389 live stores running on the Ochre platform.

Here is the historical growth of stores running Ochre.

  • Ochre stores increased 15.4% quarter-over-quarter in 2023 Q3.
  • Ochre stores increased 95% year-over-year in 2023 Q3.
Quarter
Active Stores
2021 Q3
294
2021 Q4
300
2022 Q1
302
2022 Q2
300
2022 Q3
312
2022 Q4
326
2023 Q1
331
2023 Q2
382
2023 Q3
393
2023 Q4 (to date)
389
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochre store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochre Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 44.5% of Ochre stores.
  • Facebook is used by 40.6% of Ochre stores.
  • Twitter is used by 36.5% of Ochre stores.
Type
Stores
Instagram
173
Facebook
158
Twitter
142
YouTube
92
Tiktok
1
Facebook Group
1
Pinterest
1
LinkedIn
1

Contact Information On Ochre Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of Ochre stores have an email on their website
  • 3% of Ochre stores provide a phone number on their website
Type
Stores
Email
19
Phone
10

Top Categories For Ochre Stores

Here is the breakdown of industry verticals for stores on Ochre.

  • 75.8% of Ochre stores sell Arts & Entertainment products.
  • 3.1% of Ochre stores sell People & Society products.
  • 2.3% of Ochre stores sell Apparel products.

Top Countries For Ochre Stores

Here are the top countries for stores using Ochre.

  • 21.3% of Ochre stores are in United States
  • 12.6% of Ochre stores are in United Kingdom
  • 1.0% of Ochre stores are in France
  • 0.5% of Ochre stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochre Stores

Here is the breakdown of Ochre stores by the number of employees.

  • 99.2% of Ochre stores have Unknown employees.
  • 0.3% of Ochre stores have 1 - 9 employees.
  • 0.3% of Ochre stores have 10 - 24 employees.
Employees
Stores
Unknown
386
1 - 9
1
10 - 24
1
100 - 249
1

Number Of Products Sold For Ochre Stores

Here is the breakdown of Ochre stores by the number of products that they sell.

  • 48.6% of Ochre stores sell 1 - 9 different products.
  • 8.2% of Ochre stores sell 100 - 249 different products.
  • 8.2% of Ochre stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
189
10 - 24
26
25 - 49
6
50 - 99
31
100 - 249
32
250 - 999
32
1000 - 4999
3
25000 - 99999
1
100000 - 249999
1

Top Technologies on Ochre Stores

We're tracking 21 different technologies that have 2,092 collective installs on Ochre stores.

  • Google Adsense is used by 100.0% of Ochre stores.
  • Google Tag Manager is used by 100.0% of Ochre stores.
  • Zendesk is used by 100.0% of Ochre stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochre stores.

Top Shipping Carriers Used By Ochre Stores

  • Royal Mail is used by 4.1% of Ochre stores.
  • Fedex is used by 0.5% of Ochre stores.
  • USPS is used by 0.5% of Ochre stores.

Here are the top 4 shipping carriers across all Ochre stores.

Shipping Carrier
Stores
Royal Mail
16
Fedex
2
USPS
2
UPS
1

Ochre Store Top-level Domain Distribution

.com is the most popular top-level domain for Ochre stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 44.0% of Ochre stores have a .com domain.
  • 36.2% of Ochre stores have a .store domain.
  • 9.5% of Ochre stores have a .net domain.
Top-level Domain
Stores
.com
171
.store
141
.net
37
.co.uk
15
.co
6
.world
5
.band
2
.eu
2
.org
2
.tv
2

Top Ochre Stores

Here are the top stores, powered by Ochre, ordered by store rank.

Name
Domain
Rank
Created
Puma Blue
68,166
2021/03/19
CASISDEAD
392,378
2023/09/01
Ochre
405,675
2021/02/19
Fazerdaze
426,740
2018/05/25
Bleep
627,444
2016/12/30

New Ochre Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
DoomCannon
12,448,426
2023/11/24
STR4TA
12,455,178
2023/11/24
Kelly Moran
1,741,382
2023/11/10
Kojaque
12,436,417
2023/10/06
Before Zero Records
12,548,607
2023/09/15

Get more insights on Ochre stores

Our search interface is easy to use and helps you find the Ochre stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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