The State of Ochre in 2024

In this report, we'll cover the following essential statistics on Ochre usage.

• Ochre growth
• Social media usage on Ochre stores
• Contact information on Ochre stores
• Top categories for Ochre stores
• Top countries for Ochre stores
• Number of employees for Ochre stores
• Number of products sold for Ochre stores
• Top Ochre technologies
• Top Shipping Carriers used by Ochre stores
• Ochre store top-level domain distribution
• Top Ochre stores
• New Ochre stores
• Stores switching to Ochre from other platforms
• Stores switching from Ochre to other platforms

Ochre Growth

At present, there are 399 live stores running on the Ochre platform.

Here is the historical growth of stores running Ochre.

• Ochre stores increased 11.9% quarter-over-quarter in 2024 Q1.
• Ochre stores increased 72% year-over-year in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Ochre store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Ochre Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 45.6% of Ochre stores.
• Facebook is used by 41.4% of Ochre stores.
• Twitter is used by 39.3% of Ochre stores.

Contact Information On Ochre Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 5% of Ochre stores have an email on their website
• 2% of Ochre stores provide a phone number on their website

Top Categories For Ochre Stores

Here is the breakdown of industry verticals for stores on Ochre.

• 75.7% of Ochre stores sell Arts & Entertainment products.
• 3.3% of Ochre stores sell People & Society products.
• 2.3% of Ochre stores sell Apparel products.

Top Countries For Ochre Stores

Here are the top countries for stores using Ochre.

• 20.3% of Ochre stores are in United States
• 12.8% of Ochre stores are in United Kingdom
• 0.8% of Ochre stores are in France
• 0.5% of Ochre stores are in Sweden

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Ochre Stores

Here is the breakdown of Ochre stores by the number of employees.

• 98.7% of Ochre stores have Unknown employees.
• 0.5% of Ochre stores have 100 - 249 employees.
• 0.3% of Ochre stores have 1 - 9 employees.

Number Of Products Sold For Ochre Stores

Here is the breakdown of Ochre stores by the number of products that they sell.

• 45.6% of Ochre stores sell 1 - 9 different products.
• 7.5% of Ochre stores sell 100 - 249 different products.
• 7.5% of Ochre stores sell 50 - 99 different products.

Top Technologies on Ochre Stores

We're tracking 21 different technologies that have 2,152 collective installs on Ochre stores.

• Google Tag Manager is used by 100.0% of Ochre stores.
• Zendesk is used by 100.0% of Ochre stores.
• Google Adsense is used by 100.0% of Ochre stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Ochre stores.

Top Shipping Carriers Used By Ochre Stores

• Royal Mail is used by 4.5% of Ochre stores.
• Fedex is used by 0.5% of Ochre stores.
• USPS is used by 0.5% of Ochre stores.

Here are the top 4 shipping carriers across all Ochre stores.

Ochre Store Top-level Domain Distribution

.com is the most popular top-level domain for Ochre stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 40.6% of Ochre stores have a .com domain.
• 39.6% of Ochre stores have a .store domain.
• 9.8% of Ochre stores have a .net domain.

Top Ochre Stores

Here are the top stores, powered by Ochre, ordered by store rank.

New Ochre Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Ochre From Other Platforms

Over the last 90 days, Ochre has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Ochre from competitive ecommerce platforms.

Stores Switching from Ochre To Other Platforms

Over the last 90 days, Ochre has lost 2 merchants to competitive platforms.

Here are the top Ochre stores that have recently changed to a competitive platform.

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