Check out our free Chrome Extension.

Improved Category Coverage

At Store Leads, we're constantly working to enhance our data to provide you with the most comprehensive and accurate insights into the e-commerce landscape. We're excited to announce a significant expansion in our category coverage for stores in our database. In our latest dataset, 76% of the stores in our database now have at least one category, up from 41%, an enormous improvement.

This change is the result of a lengthy effort to improve our understanding of store content, something that has been in the works for 6 months. We'll be launching other features soon that are based on this new code.

Why Expanded Category Coverage Matters

For sales teams, identifying ideal customer profiles is paramount. Using our category search filter, you can:

  • Refine your targeting: With our categories, you can find stores that align with your product or service offerings. This eliminates wasted effort on irrelevant leads and boosts your conversion rates. For example,
  • Discover untapped niches: Our granular categories help you explore new segments of the e-commerce market that you might not have previously identified. This opens doors to new prospecting avenues and allows you to diversify your client base.

For marketers, precise segmentation is key to effective campaigns. Our improved category data enables you to:

  • Personalize your messaging: Understand the specific industry and sub-industry of each store, allowing you to craft highly relevant and personalized marketing messages that resonate with your target audience.
  • Analyze market trends with greater accuracy: With a more detailed breakdown of e-commerce categories, you can conduct more in-depth market analysis, identify emerging trends, and position your brand strategically.

We are always working on improving the accuracy and exhaustiveness of our data. Our commitment is to provide the most robust and actionable e-commerce data. We believe this expanded category coverage is a significant step forward in that direction.