Store Leads
Updated Sales Estimates
We've just launched an overhaul of the way that we estimate sales for stores in our database.
Historically, sales estimates were based on a number of different signals including traffic estimates, monitoring product inventories, social media followers and various other signals that can be used to estimate the size of a merchant (e.g., use of a 1-800 number).
As part of improving our estimates, we've invested a lot of time in making our internal traffic estimates more accurate. As a result, while we're still looking at other signals, we're now putting a lot more weight on our traffic estimates when estimating the sales for a merchant.