Wed, Oct 26, 2022 Configurable Salesforce Lead Matching Logic

By default, we match Salesforce Leads to stores in our database by looking at the Website and Email columns in our database. However, sometimes the values in these fields can't be trusted, especially if they are set by customer-facing forms where the customer is free to enter any value for, say, the Email field.

In cases like this, where you may not trust the Email field, it's now possible to configure which fields to use when matching Leads.

Salesforce Lead Matching Logic.