HubSpot Custom Object Enrichment

A few months ago, HubSpot introduced Custom Objects, a way to store arbitrary objects in HubSpot CRM.

It is now possible to enrich HubSpot Custom Objects with attributes from the Store Leads database. When you register a Custom Object for enrichment, you will be asked to identify the property that contains a domain name. We use the domain name to match with a store in our database. Custom Objects are if we are able to match a store in our database that your plan can access.

We also automatically create properties on the Custom Object for all Store Leads data. As with company and contact enrichment, you're able to fully customize the mapping between Store Leads data and properties.