Estimating Products Sold
For Shopify stores, we track the number of products that each store sells. But for stores using other e-commerce platforms, we are unable to track the exact number of products sold. This is really useful information so we've added an estimate of the number of products sold for non-Shopify stores.
Estimates are powered by algorithm that looks at the number of web pages on each store. We trained a model which compares page counts to known product counts from Shopify. The model is then able to estimate the number of products sold from the overall number of web pages. While the estimates are not exact, they're close enough for many use cases.
When the product count is estimated, we label it as an estimate in the UI.
Estimated product counts are also available in the API.