Hi Everyone,
Migrating between eCommerce platforms, such as from Magento to Shopify, can be daunting. A merchant making such a switch might be seeking an easier-to-use solution with less dependence on developers and more support for plug-and-play apps. Conversely, someone migrating from Shopify to Magento might want greater customization and flexibility.
Migration involves challenges like retraining staff, redesigning websites, purchasing new apps, and potential traffic dips due to SEO changes. Therefore, merchants who've recently switched platforms might be more in need of your product/service.
Consider marketing content that reads: “We're helping supplement brands that switched from Magento to Shopify overcome traffic declines, just in time for the New Year's Resolution period.”
With Store Leads, you can generate lists of stores that recently switched platforms. For example:
You can also set up workflows to receive weekly updates when merchants change platforms, or automatically tag these merchants as "recently_replatformed" in your CRM.
It's also possible to export data like Last Platform, Current Platform, and the date of the Last Platform Change, or sync this data directly with your CRM.
Finally, if you help with platform migrations, you likely want to exclude stores that have recently changed platforms, as it may not make sense to add them to your marketing campaigns.
Please let us know if we can help at all or if you have any questions or suggestions!
Talk with you next week,
