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Ecommerce stores using Google Tag Manager in Rwanda

Updated Mar 24 2023

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.

Get more information from the Google Tag Manager website.

Google Tag Manager is currently installed on 151 ecommerce stores in Rwanda.

In this report, we'll cover the following statistics on usage of Google Tag Manager on ecommerce stores.

  • Google Tag Manager usage on ecommerce stores
  • Top stores using Google Tag Manager
  • Stores that have recently installed Google Tag Manager
  • Top ecommerce platforms for stores with Google Tag Manager installed
  • Top categories for stores with Google Tag Manager installed

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    Google Tag Manager Usage On Ecommerce Stores

    Google Tag Manager is currently installed on 151 ecommerce stores in Rwanda.

    • Installs for Google Tag Manager decreased -0.3% quarter-over-quarter.
    • Installs for Google Tag Manager increased 21.4% year-over-year.
    Installs of Google Tag Manager over Time

    Top Stores using Google Tag Manager

    Here are the top 5 stores in Rwanda running Google Tag Manager ordered by store rank.

    Name
    Domain
    Rank
    Created
    Gorilla Doctors
    www.gorilladoctors.org
    107,646
    2016/12/30
    Kasha
    kasha.rw
    141,502
    2016/12/30
    smartafrica.org
    smartafrica.org
    218,539
    2020/04/03
    SPENN
    www.spenn.com
    307,219
    2021/02/19
    plutproperties.com
    plutproperties.com
    340,319
    2020/02/14

    Stores That Have Recently Installed Google Tag Manager

    Here are the stores in Rwanda that have installed Google Tag Manager most recently.

    Name
    Domain
    Rank
    Installed At
    - A & M
    abdoulmujyambere.com
    6,410,428
    2023/03/24
    Green Group
    greenhomegroup.rw
    11,025,712
    2023/03/17
    Inovotec.org
    inovotec.org
    7,680,092
    2023/03/16
    Chocolats Caractère
    chocolatscaractere.com
    6,359,866
    2023/03/11
    Vanlova™
    www.vanlova.com
    3,833,219
    2023/03/03

    Top Ecommerce Platforms for stores using Google Tag Manager

    Here is the ecommerce platform breakdown for stores in Rwanda with Google Tag Manager installed.

    • 72.8% of stores using Google Tag Manager are on WooCommerce
    • 19.2% of stores using Google Tag Manager are on Custom Cart
    • 2.6% of stores using Google Tag Manager are on Shopify
    • 2.0% of stores using Google Tag Manager are on Odoo
    Top-level Domain
    Stores
    WooCommerce
    110
    Custom Cart
    29
    Shopify
    4
    Odoo
    3
    Magento
    2
    Thinkific
    1
    Kajabi
    1
    GoDaddy Online Store
    1

    Top Categories for stores using Google Tag Manager

    Here are the top 10 industry verticals for stores using Google Tag Manager.

    • 9.9% of stores using Google Tag Manager sell Travel products.
    • 9.3% of stores using Google Tag Manager sell Jobs & Education products.
    • 8.6% of stores using Google Tag Manager sell Food & Drink products.
    Category
    Stores
    None
    47
    Travel
    15
    Jobs & Education
    14
    Food & Drink
    13
    Apparel
    12
    Home & Garden
    11
    Business & Industrial
    7
    Health
    6
    Beauty & Fitness
    5
    People & Society
    5

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