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Ecommerce stores using Google Ads Pixel in Italy

Updated May 13 2022

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 18,470 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 18,470 ecommerce stores in Italy.

    • Installs for Google Ads Pixel increased 2.6% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 352.1% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in Italy running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Groupon® Sito Ufficiale
    262
    2016/12/30
    SHEIN ITALIA
    689
    2016/12/30
    Archiproducts
    995
    2017/03/24
    Carrefour.it
    1,246
    2016/12/30
    SEPHORA ≡ Make
    1,341
    2018/08/31

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in Italy that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Vanità Zerbini
    5,665,914
    2022/05/14
    Ebikeforlife
    3,372,463
    2022/05/14
    Vanity Stock
    8,114,505
    2022/05/14
    Matrimonio.com
    2,333,879
    2022/05/14
    www.herbalteatime.it
    5,807,050
    2022/05/14

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in Italy with Google Ads Pixel installed.

    • 33.7% of stores using Google Ads Pixel are on Shopify
    • 33.7% of stores using Google Ads Pixel are on WooCommerce
    • 11.1% of stores using Google Ads Pixel are on Custom Cart
    • 10.7% of stores using Google Ads Pixel are on PrestaShop

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 13.2% of stores using Google Ads Pixel sell Apparel products.
    • 5.9% of stores using Google Ads Pixel sell Home & Garden products.
    • 4.5% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    None
    11,336
    2,429
    327
    297
    176

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