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Ecommerce stores using Facebook Pixel in Nigeria

Updated Aug 12 2022

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 3,125 ecommerce stores in Nigeria.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 3,125 ecommerce stores in Nigeria.

    • Installs for Facebook Pixel decreased -1.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 37.6% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Nigeria running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Premium Times
    870
    2016/12/30
    Konga Online Shopping
    2,024
    2016/12/30
    oraimo accessories
    6,778
    2020/12/04
    www.u-buy.com.ng
    13,003
    2020/12/11
    Fouani Store
    18,101
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Nigeria that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Bambini zone
    7,316,349
    2022/08/13
    hernails.ng
    6,691,324
    2022/08/13
    8Required
    10,312,877
    2022/08/13
    ogbongedeals.ng
    2,949,113
    2022/08/13
    Valuemart Discount City Market
    9,246,933
    2022/08/13

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Nigeria with Facebook Pixel installed.

    • 71.7% of stores using Facebook Pixel are on WooCommerce
    • 13.9% of stores using Facebook Pixel are on Shopify
    • 11.0% of stores using Facebook Pixel are on Custom Cart
    • 1.2% of stores using Facebook Pixel are on Magento

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 20.8% of stores using Facebook Pixel sell Apparel products.
    • 11.4% of stores using Facebook Pixel sell Beauty & Fitness products.
    • 7.6% of stores using Facebook Pixel sell Business & Industrial products.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.