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The State of Shopify in 2025

Updated Jan 31 2025

Shopify is the dominant ecommerce platform with a large user base and very impressive growth. Only WooCommerce rivals the number of stores using Shopify, however the value of the average Shopify merchant is much higher than the average WooCommerce merchant.

In this report, we'll cover the following essential statistics on Shopify usage.

Download a complete list of Shopify stores with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth

At present, there are 2,451,169 live stores running on the Shopify platform.

Shopify's quarter-over-quarter growth has been quite impressive over the last few years. With the world's economy continuing to move online, there is little reason to expect it to change.

Shopify has recently diversified into offline commerce, and is now an omni-channel platform, though it is safe to say that the vast majority of their volume remains online commerce.

  • Shopify stores increased 1.3% quarter-over-quarter in 2024 Q4.
  • Shopify stores increased 5% year-over-year in 2024 Q4.
Quarter
Active Stores
2019 Q1
753,977
2019 Q2
838,368
2019 Q3
919,752
2019 Q4
1,040,638
2020 Q1
1,062,232
2020 Q2
1,245,667
2020 Q3
1,349,668
2020 Q4
1,423,278
2021 Q1
1,484,871
2021 Q2
1,570,863
2021 Q3
1,604,305
2021 Q4
1,658,668
2022 Q1
1,646,398
2022 Q2
1,695,519
2022 Q3
1,832,991
2022 Q4
1,988,183
2023 Q1
2,092,927
2023 Q2
2,129,998
2023 Q3
2,212,186
2023 Q4
2,294,041
2024 Q1
2,376,721
2024 Q2
2,380,897
2024 Q3
2,404,674
2024 Q4
2,420,142
2025 Q1 (to date)
2,451,169
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopify Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 49.0% of Shopify stores.
  • Facebook is used by 32.3% of Shopify stores.
  • YouTube is used by 11.8% of Shopify stores.
Type
Stores
Instagram
1,202,071
Facebook
790,583
YouTube
289,974
Tiktok
271,983
Twitter
207,684
Pinterest
183,160
LinkedIn
126,080
WhatsApp
35,473
Facebook Group
21,712
Snapchat
8,356
Yelp
1,601

Contact Information On Shopify Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of Shopify stores have an email on their website
  • 33% of Shopify stores provide a phone number on their website
Type
Stores
Email
1,459,691
Phone
820,185

Top Categories For Shopify Stores

Here is the breakdown of industry verticals for stores on Shopify.

  • 21.6% of Shopify stores sell Apparel products.
  • 9.3% of Shopify stores sell Home & Garden products.
  • 8.3% of Shopify stores sell Beauty & Fitness products.
Category
Stores
529,322
228,375
127,056
72,852
72,427
31,927
18,025
10,296

Top Countries For Shopify Stores

The largest part of Shopify's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

  • 39.6% of Shopify stores are in United States
  • 7.7% of Shopify stores are in United Kingdom
  • 5.3% of Shopify stores are in Canada
  • 4.9% of Shopify stores are in Australia
Country
Stores
969,983
187,733
131,074
119,004
85,462
84,525
83,365
53,177
48,290
46,451

With a paid account, stores can also be segmented by region and city.

Shopify Plus

Many of the biggest stores are running Shopify Plus, Shopify's most expensive pricing plan which includes the most features. At present, there are 39,887 Shopify domains running Shopify Plus.

Top Shopify Apps

Shopify has done a phenomenal job creating a robust partner ecosystem for their platform. 8,768 different vendors have published 13,915 apps in the Shopify App Store.

Here are the top Shopify apps, ordered by number of installs, across all stores.

  • 16.1% of Shopify stores have installed the Judge.me Product Reviews App Shopify app.
  • 15.8% of Shopify stores have installed the Shopify Inbox Shopify app.
  • 13.8% of Shopify stores have installed the Klaviyo: Email Marketing & SMS Shopify app.

This list is not representative of all Shopify apps since we are only able to detect a subset of app installs. Fortunately, many of the most popular apps can be detected. At present, we are tracking 10,386,493 installs for 4,817 different apps.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

You may also be interested in the following reports that look at the top Shopify apps by segment:

Number Of Employees For Shopify Stores

Here is the breakdown of Shopify stores by the number of employees.

  • 95.2% of Shopify stores have Unknown employees.
  • 2.4% of Shopify stores have 1 - 9 employees.
  • 0.9% of Shopify stores have 10 - 24 employees.
Employees
Stores
Unknown
2,334,186
1 - 9
59,876
10 - 24
22,010
25 - 49
11,861
50 - 99
7,788
100 - 249
8,508
250 - 999
4,576
1000 - 4999
1,736
5000+
628

Number Of Products Sold For Shopify Stores

Here is the breakdown of Shopify stores by the number of products that they sell.

  • 28.4% of Shopify stores sell 1 - 9 different products.
  • 17.7% of Shopify stores sell 10 - 24 different products.
  • 13.5% of Shopify stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
695,302
10 - 24
433,038
25 - 49
329,686
50 - 99
292,433
100 - 249
288,736
250 - 999
241,224
1000 - 4999
94,530
5000 - 9999
14,482
10000 - 24999
8,734
25000 - 99999
6,323

Top Technologies on Shopify Stores

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 796 different technologies that have 21,617,566 collective installs on Shopify stores.

  • Cloudflare is used by 99.2% of Shopify stores.
  • Cloudflare CDN is used by 98.9% of Shopify stores.
  • Arrive is used by 93.5% of Shopify stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
2,431,444
2,423,449
2,291,737
1,443,814
1,310,309
1,272,242
955,001
705,913

Top Shipping Carriers Used By Shopify Stores

  • USPS is used by 8.6% of Shopify stores.
  • UPS is used by 6.1% of Shopify stores.
  • Fedex is used by 4.1% of Shopify stores.

Here are the top 10 shipping carriers across all Shopify stores.

Shipping Carrier
Stores
USPS
210,195
UPS
148,675
Fedex
99,977
Royal Mail
47,005
Australia Post
38,622
Canada Post
25,740
DHL
12,801
Correos
9,661
Correios
9,126
PostNord
6,015

Top Shopify Themes

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 20.5% of Shopify stores and is the most popular theme.
  • The dawn theme is used by 8.6% of Shopify stores and is the second most popular theme.
  • The debut theme is used by 6.3% of Shopify stores and is the third most popular theme.
Theme Name
Stores
trademark
502,602
dawn
209,754
debut
154,998
rise
119,481
spotlight
99,210
ride
57,992
refresh
55,474
impulse
53,386
origin
47,966
warehouse
43,579

Shopify Store Top-level Domain Distribution

.com is the most popular top-level domain for Shopify stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 67.5% of Shopify stores have a .com domain.
  • 3.0% of Shopify stores have a .store domain.
  • 2.6% of Shopify stores have a .co.uk domain.
Top-level Domain
Stores
.com
1,654,172
.store
73,953
.co.uk
64,202
.shop
63,427
.com.au
57,840
.de
49,170
.co
40,302
.ca
35,372
.fr
27,488
.net
26,686

Top Shopify Stores

Shopify powers some of the biggest and most popular stores on the Internet. Here are the top Shopify stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Khy
73
2023/09/29
Delta Air Lines
98
2016/12/30
Stanley 1913
124
2020/09/04
Katy Perry Collections
140
2019/07/05
Fashion Nova
154
2017/01/27

New Shopify Stores

Shopify continues to add high-ranking stores every week. Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Exmoor
45,371
2025/01/31
www.guymartinracing.co.uk
184,140
2025/01/31
Lusafrica
292,506
2025/01/31
www.kiviak-instruments.com
592,030
2025/01/31
www.templebargallery.com
739,642
2025/01/31

Stores Switching to Shopify From Other Platforms

Over the last 90 days, Shopify has taken 18,593 merchants from competitive ecommerce platforms.

Platform
Stores
7,824
2,910
1,725
1,449
428
231

Here are the top stores that have switched to Shopify from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Auto Parts by CarParts.com
271
Custom Cart
2025/01/23
Casper Sleep
477
Salesforce Commerce Cloud
2024/12/16
Brilliant Earth
509
Custom Cart
2025/01/09
Angel Studios
581
Custom Cart
2025/01/23
Topps Official
601
Magento
2025/01/29

Stores Switching from Shopify To Other Platforms

Over the last 90 days, Shopify has lost 12,749 merchants to competitive platforms.

Platform
Stores
6,266
1,348
354
307
243
208

Here are the top Shopify stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
BiggerPockets
1,476
Custom Cart
2024/12/14
Marathon Sports
5,382
Custom Cart
2024/12/22
Desiree Nielsen
5,648
Custom Cart
2024/11/22
The Pearl Source
6,717
Custom Cart
2024/12/13
Ruby's
8,504
Bentobox
2025/01/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.