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Shopify Stores in Germany

Updated Mar 22 2024

There are 81,268 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

Download a complete list of Shopify stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Germany increased 11.0% quarter-over-quarter in 2023 Q4.
  • Shopify stores in Germany increased 58% year-over-year in 2023 Q4.

Here is Shopify's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2019 Q1
7,659
2019 Q2
9,603
2019 Q3
12,317
2019 Q4
15,168
2020 Q1
17,928
2020 Q2
22,543
2020 Q3
23,746
2020 Q4
28,275
2021 Q1
32,095
2021 Q2
36,567
2021 Q3
38,066
2021 Q4
40,307
2022 Q1
46,418
2022 Q2
49,942
2022 Q3
56,877
2022 Q4
62,421
2023 Q1
66,957
2023 Q2
70,582
2023 Q3
73,943
2023 Q4
78,402
2024 Q1 (to date)
81,268
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

  • 6.3% of Shopify stores in Germany sell Apparel products.
  • 2.6% of Shopify stores in Germany sell Home & Garden products.
  • 1.9% of Shopify stores in Germany sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 51.3% of Shopify stores in Germany.
  • Facebook is used by 30.3% of Shopify stores in Germany.
  • Tiktok is used by 13.1% of Shopify stores in Germany.
Type
Stores
Instagram
41,730
Facebook
24,589
Tiktok
10,612
YouTube
10,077
Pinterest
8,142
LinkedIn
4,231
Twitter
3,411
WhatsApp
797

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of Shopify stores in Germany have an email on their website
  • 35% of Shopify stores in Germany provide a phone number on their website
Type
Stores
Email
48,001
Phone
28,479

Shopify Plus Stores In Germany

There are 81,268 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 15,794 Shopify stores in Germany are based in North Rhine-Westphalia.
  • 9,967 Shopify stores in Germany are based in Baden-Württemberg.
  • 8,794 Shopify stores in Germany are based in Bavaria.
Province
Stores
8,794
7,125
5,430
5,165
3,539
1,863
1,278
664
594

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 15,219 Shopify stores in Germany are based in Unknown.
  • 7,125 Shopify stores in Germany are based in Berlin.
  • 3,539 Shopify stores in Germany are based in Hamburg.
City
Stores
15,219
7,125
3,539
1,904
1,186
1,174
801
553
539
536
530
458
445
378
376

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

  • 95.3% of Shopify stores in Germany have Unknown employees.
  • 2.5% of Shopify stores in Germany have 1 - 9 employees.
  • 0.9% of Shopify stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Employees
Stores
Unknown
77,428
1 - 9
2,023
10 - 24
751
25 - 49
408
50 - 99
255
100 - 249
219
250 - 999
134
1000 - 4999
37
5000+
13

Top Shipping Carriers For Shopify Stores In Germany

  • 3.5% of Shopify stores in Germany ship by UPS.
  • 2.4% of Shopify stores in Germany ship by DHL.
  • 1.3% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Shipping Carrier
Stores
UPS
2,862
DHL
1,911
Fedex
1,090
USPS
750
Royal Mail
157
DPD
143
PostNord
89
Canada Post
78
Correos
77
GLS Parcel
77

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 50.4% of Shopify stores in Germany have a .de domain.
  • 35.7% of Shopify stores in Germany have a .com domain.
  • 3.7% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top-level Domain
Stores
.de
40,942
.com
29,004
.shop
3,002
.eu
1,397
.store
1,227
.net
680
.co
466
.fr
387
.nl
253
.at
243

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Official Carhartt WIP Store
837
2016/12/30
Éditions TASCHEN
2,085
2016/12/30
Paperlike
4,349
2017/11/10
esn.com
5,078
2021/02/05
DE PURELEI
6,034
2016/12/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.