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Top 10 Women's Online Clothing Stores Statistics You Need to Know About In 2021

Updated September 7th 2021

The best-selling online store for women’s clothing worldwide makes an average of $56 million-plus in monthly sales. The shop that comes a close second place sells over $21 million per month.

For a store owner making way less than an 8-figure revenue, these amounts can seem daunting.

But there’s good news.

The smallest online shop on this list by sales estimates still sells $350,000 per month. Meaning that if you’re not making any significant monthly revenue right now, you can still succeed if you focus on getting a 6-figure income first. You can aim for 8-figure sales in the long run.

So, how do these ecommerce sites not only stay afloat during the pandemic but also make such huge monthly sales? What type of applications do they use? Which platforms are they built on? And how long have they been in business?

Today, we’ll look to answer these and more questions with these statistics of the 10 best women’s clothing ecommerce stores.

Top 10 Women’s Online Clothing Stores Worldwide Statistics

According to Store Leads, 70% of the best online shopping sites for women’s clothing worldwide were launched in the US.

Creating an online apparel store in the US gives you a better chance at success. This is mostly because people in the US have a huge preference for online shopping, especially since the pandemic.

Let’s look closer at what really makes women’s clothing stores online successful worldwide.

Products Sold Statistics

How many products should you sell to be successful?

Selling over 4,000 items in your store, like boohoo, is the simplest way to get to the top in this category. But you can go beyond that to sell over 1 million products like UNIQLO.

Do You Need Employees for Your Clothing Store?

To be part of the top online stores offering women’s clothing, you’ll need to delegate some duties to concentrate on the most important one: growing your business.

According to Store Leads data, the site on this list with the least number of employees (ModCloth, which sells quality clothing) has a little under 300 people. The shop with the highest (Ralph Lauren, which sells luxury women’s fashion) has over 10,000 staff.

Preferred Online Shopping Platform Statistics

The most preferred platform for the best stores online for women’s clothing is a bespoke site, with 50% of them being custom-built.

The next best ecommerce platforms used by these top shops are Salesforce (30%) and Magento (20%).

Best Online Shopping Sites Rank Statistics

Rank measures the popularity of a store compared to other ecommerce sites as a whole (store rank) and within its host platform (platform rank).

The most popular store has a #1 ranking.

Here’s how these top stores stand.

Online Shopping Site

Store Rank

Platform rank

Platform

Lulus

18

16

Custom

Anthropologie

37

34

Custom

Ralph Lauren

62

5

Salesforce

Mytheresa

64

1

Magento

ModCloth

67

2

Shopify

Free People

69

54

Custom

SHEIN USA

71

56

Custom

UNIQLO

100

10

Salesforce

boohoo

109

12

Salesforce

Chic Me

112

84

Custom

The popularity of your online store will play some part in its overall success.

Social Media Statistics

What Social Media Channels Do the Best Women’s Clothing Stores Online Prefer?

Platform

Percentage of the top 10 stores using it

Highest following

Lowest Following

Instagram

70%

12.6 million

379,000

Facebook

80%

9.2 million

531,000

Pinterest

80%

3.7 million

116000

YouTube

80%

110,000

562

Twitter

80%

2.3 million

31,000

For an online store in this category to succeed worldwide, you’ll need to have an active online presence on at least Pinterest, Facebook, YouTube, and Twitter.

Which Online Shops Are Trending on Social Media?

One of the top online stores (Chic Me, which offers luxury clothes for women) is trending on TikTok because of its 5% month-on-month followers' growth rate. This means that it only takes a small margin of growth in followers to trend on social media and, ultimately, increase revenue.

Best 10 Women’s Clothing Stores Statistics by Online Platform

The two most common platforms for ecommerce stores specializing in women's clothing according to the Store Leads interface are:

  • Shopify, which hosts 50,000 plus women’s clothing stores online and
  • WooCommerce, hosting a little over 15,000 online shopping stores

More than 5,000 stores choose to build bespoke websites, making custom carts the third-most-preferred platform for hosting online women’s clothing shops.

Let's dive deeper into the facts and figures that make the top online women’s apparel stores successful in each of these three platforms.

Best Online Shopping Sites Hosted on Shopify Statistics

The best ecommerce sites on Shopify were launched within the last five years, with the latest being created in 2019. Meaning that even your brand new store can succeed if you use the right strategies (which we’ll highlight later).

However, location plays an integral part in the success of your online shop.

Store Leads data shows that building a Shopify store for women's clothing in the US gives you a leg up in the industry (90% of the top stores on Shopify are located in the US).

Aside from the creation date and location, let’s look into what else contributes to the success of your Shopify store.

Social Media Statistics

What Social Media Platforms Do These Top Stores Prefer?

Platform

Percentage of the top 10 stores using it

Highest following

Lowest Following

Instagram

100%

Over 2 million

89,000

Facebook

90%

1.8 million

15,000

Pinterest

80%

143,000

6,000

YouTube

70%

715,000

300

Twitter

40%

2 million-plus

650

For your women's clothing Shopify store to succeed, at the very least, you should be active on Instagram and Facebook.

Which Online Shops on Shopify Are Trending on Social Media?

One of the top 10 online shops (The Beginning Boutique, selling fashionable women’s clothing at an affordable price) is trending on TikTok for growing its followers by 5% month-over-month.

Beginning Boutique TikTok follower growth.

Shopify Plan and Apps statistics

Which of the Top Online Shops Use Shopify Plus?

All the top stores on Shopify have a Shopify Plus plan. ModCloth made the Shopify Plus upgrade most recently (June 2021).

With a Shopify Plus plan, ecommerce site owners access a huge range of apps to improve their store’s functionality.

What Are the Most Common Apps These Stores Use?

ecommerce owners on Shopify can integrate apps from the platform's app store or third parties. According to our database, here are some apps these top stores install.

  • For marketing, the function that most stores invest in, they have apps like Back In Stock, social media pixels, and Klaviyo for email marketing.
  • Review tools such as Yotpo Product Reviews & Photos, Judge.me.
  • Loyalty and reward programs; we’ve seen Smile.io, Yotpo Loyalty & Rewards, and SwellRewards.
  • User experience apps, including Google Tag Manager, cookie management apps, and search software like Instant Search.

Top Stores Hosted on WooCommerce Statistics

WooCommerce stores are more popular outside of the US and are located all over the world, including Switzerland, India, Canada, Saudi Arabia, Kuwait, and the US.

What Social Media Channels Do the Top Shops on WooCommerce Prefer?

Platform

Percentage of the top 10 stores using it

Highest following

Lowest following

Instagram

90%

4 million-plus

6,000

Facebook

70%

367,000

4,000

YouTube

50%

14,000

570

Pinterest

50%

92,000

227

Twitter

60%

34,000

98

On WooCommerce, even the cheapest online shopping sites can succeed if they actively engage their audience on Instagram.

What Are the Most Common Apps for the Best ecommerce Stores on WooCommerce?

The top-performing WooCommerce stores for women’s clothing have installed between one and four marketing apps, including social media pixels, Mailchimp for email marketing, and affiliate marketing apps like CJ Affiliate.

This proves that having and implementing a clear marketing strategy for your WooCommerce store is the best way to succeed.

Best Stores Built on a Custom Cart

Using a bespoke website is very common for the top clothing stores.

However, your store’s location will play a role in its success.

According to the Store Leads interface, 90% of the top online stores with a bespoke website were built in the US. It’s safe to say that launching your online shop in the US gives you a better chance of success.

What Social Media Platforms Do the Top 10 Women’s Clothing Stores on Bespoke Websites Prefer?

Platform

Percentage of the top 10 stores using it

Highest following

Lowest following

Instagram

60%

4 million-plus

853,000

Facebook

80%

8 million

1 million

YouTube

60%

62,000

10,000

Pinterest

80%

3 million

110,000

Twitter

80%

482,000

11,000

For a custom website, being active on Facebook, Pinterest, and Twitter, will make you more successful.

Build a Successful Women’s Clothing Store Online

These statistics of the best online clothing stores clearly show that to be successful in ecommerce for this category, all you need is a powerful strategy. It doesn't matter how much experience you have running an ecommerce site.

So, strive to create a plan that sets you up for success. Here are some considerations you’ll need to make. Think about:

  • The number of products you’ll sell and how to price them to bring in more revenue.
  • The apps to have on your ecommerce site to boost its functionality.
  • The marketing strategy you’ll use to display your brand to the right target groups

Doing this will ensure you build a thriving ecommerce store.

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