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8 Best Online Clothing Stores : Statistics Show Top Stores In 2021

Updated August 28th 2021

There are over 8,110,620 ecommerce stores on the Internet.

From that figure above, 12.85% sell products in the “Apparel’ niche.

“Apparel” is also the most popular category among all other store types, with 952,078 stores as of writing.

This is disregarding the stores that have been left uncategorized in Store Leads, which sum up to about 3,476,205 stores, or 46.91% of total stores.

However, to further prove the point, the next most popular store category is Home & Garden — with 512,929 registered stores, or 6.92% of online stores.

As data proves, apparel stores are popular and competition is cut-throat. Not only is it the most popular niche, but it also beats the second most popular niche, Home & Garden, by an 85.69% margin.

To stand out, you’ll need to find ways to draw a crowd and exhibit an aura that attracts customers to your store instead of the next in the queue.

One way to know this? By following the movement of the best online clothes stores.

And we’re not skirting around and forming opinions based on qualitative and subjective standards.

We formulate our basis for a great online store by one thing, proven above the rest: data and statistics.

1) L.L.Bean - The Outside Is Inside Everything We Make

L.L. Bean is an online clothing store that offers thousands of quality clothing at affordable prices, from footwear to apparel.

It first started as a retailer in 1912 made by Leon Leonwood Bean—and has since expanded to provide Men’s clothing, Women’s clothing, and Kid’s clothing for everyday use with 3020 employees.

  • L.L. Bean uses the HCL Commerce ecommerce platform.
  • It’s overall store rank across all ecommerce platforms is #14.
  • This online shopping brand has an estimated sales projection of over USD $100 million per month.
  • Aside from its main domain, L.L. Bean also has domains in Canada (.ca) and Japan. (.jp)

Another important data point is the store’s social media following. This shows how many people are engaged and will get impressions through the online store’s marketing efforts through these channels.

Here are the relevant figures of L.L. Bean’s social media following:

Social Media Followers

Social Media

Follower List

Instagram

380,209 followers

Facebook

1,164,491 followers

Twitter

62,476 followers

Pinterest

5,023,819 followers

2) ZARA Official Website

Based in Galicia, Spain, ZARA is an international Spanish clothing retailer. ZARA is the flagship chain store of the Inditex group and originally founded by Amancio Ortega in 1975.

Aside from being a place where you can shop online, ZARA is also a successful outlet brand with a large customer base throughout Europe, Asia, America, Middle East and Africa.

As for its online store statistics, ZARA performs favorably too.

  • It uses its own custom platform (not Shopify, WooCommerce etc) and is ranked #18 across all stores on the Internet.
  • Its Alexa ranking, which is a browser extension that measures site traffic, ranks ZARA at #566 site on the Internet (which includes non-ecommerce websites).

Here is the relevant data of ZARA’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

30,046,060 followers

Facebook

45,164,809 followers

Twitter

1,300,000 followers

YouTube

5,200 followers

3) Lulus

Lulus is a one stop shop that specializes in discount designer clothes. The assortment varies depending on the season of the year, featuring luxury fashion, trendy pieces, and affordable brands. The online store of Lulus has alternate domains, one hosted in Singapore and another in Norway.

The company was founded in 2007 and since then it has been known as a reputable online retailer selling the latest trends. The brand is well known for its large variety of designer clothing at reasonable prices.

Like ZARA, Lulus uses a custom platform rather than hosting one from other ecommerce platforms like WooCommerce and Shopify.

  • The affordable clothing brand created its online store on the 5th of January 2018.
  • Its store rank against all other ecommerce sites sits at #20.

Here is the relevant data of Lulus’s social media presence:

Social Media Followers

Social Media

Follower List

YouTube

1,070 followers

Facebook

1,000,519 followers

Twitter

30,714 followers

Pinterest

3,708,171 followers

4) Urban Outfitters

Urban Outfitters is a retail store company, specialized in selling inexpensive clothes and affordable fashion. The headquarters of the store is located in Philadelphia, USA.

This clothing store has a large customer base due to their inexpensive products as well as everyday fashion. Its wide range of product selection makes it a go-to for people looking to stay on trend.

  • Store rank is #20.
  • Alexa rank is #2,166.

Here is the relevant data of Urban Outfitters’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

9,240,944 followers

Facebook

2,150,446 followers

Twitter

931,945 followers

Pinterest

3,035,354 followers

5) ASOS

ASOS is another online shopping destination where you can buy clothing, footwear, accessories, beauty products and more. This fashion ecommerce site offers everything related to fashion, from the elevated basics and accessories to durable footwear.

ASOS was launched in July 2020 by a young entrepreneur Nick Robertson who lived in England at the time. Since then ASOS has become one of the largest and fastest-growing online fashion retailers.

  • Store rank at #24.
  • Rank traffic shows a decline from June 3, 2021 (at #12) to August 5, 2021 (at #22)
  • Alexa rank is at #245.

Here is the relevant data of ASOS’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

11,937,412 followers

Facebook

7,159,666 followers

6) CHANEL Official Website

Chanel is a popular online clothing store and one of the most well-known luxury brands that's known for selling designer and vintage clothing. The legendary Chanel brand was born in 1909 by Coco Chanel.

The online boutique was created to improve the online shopping experience of this powerhouse brand. Its online shopping experience offers exactly what is found in its outlet stores, namely eyewear, fragrance, skincare, makeup, watches, and jewelry.

  • Store rank is #27.
  • Its platform is SAP Commerce Cloud rank, and it ranks #1 on that platform.
  • Alexa Rank is #2076

Here is the relevant data of CHANEL’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

45,472,323 followers

Facebook

22,971,853 followers

Twitter

13,244,047 followers

YouTube

1,440,000 followers

7) Quiksilver

Quiksilver is an activewear brand that focuses on providing athletic wear like sports bras, winter sports wear, and water sports wear. Furthermore, Quiksilver specializes in selling sports equipment and accessories for active men, women and children online.

Quiksilver was founded in 1969 by Jeff Hakman. Since then Quiksilver has been one of the largest online retailers selling activewear, having an online presence in over 30 countries worldwide.

  • Quiksilver is ranked #1 in the Salesforce Commerce Cloud platform.
  • Quiksilver has rose from #50 in March 12, 2020 to #1 on July 15, 2021.
  • Alexa rank is #48,294
  • Quiksilver employs over 2,199 employees.
  • Store rank is at #37.

Here is the relevant data of Quiksilver’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

2,279,062 followers

Facebook

6,455,289 followers

Twitter

295,087 followers

Pinterest

2,633,644 followers

8) Fashion Nova

Fashion Nova is an online shopping experience catered for women. You can shop from a huge range of sexy dresses for a night’s out, bodysuits, skirts, jeans, and shoes—all at an affordable price.

Men’s clothing is also available. The brand’s designs are sewn to be playful and fun, and the products featured often go for discounted prices.

  • Created at January 27th, 2017
  • Shopify rank is #1 — the highest-grossing Shopify store!
  • Store rank is #45
  • Shopify rank history maintained #1 (except for a one-month, November 2019 fall off) for almost 2 years.
  • Alexa rank is #2566

Here is the relevant data of Fashion Nova’s social media presence:

Social Media Followers

Social Media

Follower List

Instagram

20,270,172 followers

Facebook

2,773,812 followers

YouTube

29,900 followers

Pinterest

633,383 followers

Best Clothing Accessories Stores by Platform

If you want to get a bit more granular, you can use Store Leads to do a deep-dive on the top stores within various subcateories of Apparel (such as "clothing accesories", "footwear", and "swimwear"). In this section, we'll look at the top stores that sell "clothing accessories" on a few ecommerce platforms.

Shopify

find amazon fashion, boho inspired clothing and nordstrom rack
ShakePaws store details.

The highest-ranked stores on Shopify focused on clothing accessories are:

  • Vera Bradley
  • böhme
  • Pura Vida Bracelets
  • VICI
  • Missoma Limited
  • gorjana
  • Missoma Limited (UK)
  • ALEX AND ANI
  • Lo & Sons

WooCommerce

Net a porter and free people and independent designers in a e-Commerce giant
ShakePaws store details.

The highest-ranked stores on WooCommerce focused on clothing accessories are:

  • CODE41
  • Jean Dousset
  • The Hour Glass
  • Estate Diamond Jewelry
  • Gemone Diamond Jewelers
  • Millenary Watches
  • FARIS Jewelry
  • DavidSW
  • Justine Clenquet

Building the Next Best Online Clothing Stores is One Step Away

These statistics of the best online clothing stores give you a definitive overview of the numbers top-performing ecommerce fashion sites typically bring in.

Whether you plan to specialize in women’s fashion, affordable basics, or independently selected hidden gems—finding a clothing niche to specialize and rake money in all begins with conducting proper market research.

Knowing the ins and outs of what makes a clothing store good separates you from an ecommerce site or online company who fails to capitalize on all the trends of tailored pieces.

So, strive to get acquainted with all the devilish details before plowing through your ecommerce strategy and checklist.

Here are some considerations you’ll need to make to get this done:

  • Where you plan to host your ecommerce platform—this is a must to optimize local SEO!
  • How much inventory you’ll have at any given moment and what your impressive selection of pieces will look like
  • What plugins and apps you’ll have installed in your ecommerce platform to boost productivity and efficiency.
  • What marketing strategy you’ll leverage to attract fashion lovers

If you’re looking to build the next hit, it all begins with knowing what’s trending in top-performing ecommerce stores today.

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