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Beauty & Fitness stores on WooCommerce

Updated Apr 26 2024

There are 136,727 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 44.3% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 18.5% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 15.0% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
25,250
20,554
4,705
2,803

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 50.6% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 46.1% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.9% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
69,216
Facebook
63,046
YouTube
18,981
Twitter
17,324
Pinterest
7,102
LinkedIn
7,089
Tiktok
6,743
WhatsApp
5,941
Facebook Group
1,736
Yelp
1,337
Snapchat
501

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 55.3% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 54.1% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
75,641
Email
74,023

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 18.5% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 9.1% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 4.7% of WooCommerce stores in the Beauty & Fitness category are in Australia
  • 4.6% of WooCommerce stores in the Beauty & Fitness category are in India
Country
Stores
25,356
6,456
6,272
4,316
3,820
1,925
1,553

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 10.8% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 3.4% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 3.2% of WooCommerce stores in the Beauty & Fitness category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 415 different technologies that have 484,181 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 37.4% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 36.7% of WooCommerce stores in the Beauty & Fitness category.
  • Yoast is used by 35.6% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
48,662
37,025
24,505

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 35.0% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 10.4% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 8.6% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
47,878
10 - 24
14,210
25 - 49
11,707
50 - 99
2,709
100 - 249
8,967
250 - 999
4,521
1000 - 4999
1,129
5000 - 9999
201
10000 - 24999
166
25000 - 99999
149

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 12.7% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 6.5% of WooCommerce stores in the Beauty & Fitness category.
  • The flatsome theme is used by 6.3% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
17,340
divi
8,950
flatsome
8,572
hello-elementor
7,518
Unknown
7,194
woodmart
4,897
oceanwp
2,644
avada
2,369
storefront
1,992
salient
1,518

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 64.6% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.3% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 4.0% of WooCommerce stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
88,318
.co.uk
8,664
.com.au
5,419
.co.za
3,399
.in
2,888
.shop
2,298
.ca
2,220
.net
1,989
.ie
1,297
.org
1,219

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Skinnytaste
123
2016/12/30
InkedMag
748
2020/07/31
Garage Gym Reviews
822
2016/12/30
Tonal
1,329
2019/11/01
Legion
1,419
2017/01/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Intense Workout
3,067,805
2024/04/26
lazrfit.com
3,122,920
2024/04/26
Cosmic Tattoos
3,159,558
2024/04/26
www.acesalon.co.uk
3,187,822
2024/04/26
GB Aesthetics UK
3,222,277
2024/04/26

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Domain type
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